by Mark Bretsch | Jul 19, 2023 | Uncategorized
Recently I underwent a medical procedure that required an extended period of rehabilitation and recovery. Suffice it to say, during that time, I watched a ton of local television. I was sequestered in a medium-sized market in Iowa and arrived at these three...
by Mark Bretsch | Apr 12, 2023 | Uncategorized
Different types of demand require different pricing strategies. Inelastic demand refers to a situation where a change in price has a relatively small impact on the quantity of a product or service demanded by buyers. In other words, buyers aren ‘t price...
by Mark Bretsch | Mar 15, 2023 | Uncategorized
As we shared in last month ‘s blog, when prices fall, demand generally increases. When a station uses the strategy of pricing for share it involves lowering the price in an effort to make the station ‘s inventory more attractive to buyers, thus encouraging...
by Mark Bretsch | Mar 1, 2023 | Uncategorized
The law of demand states that generally speaking when prices fall, demand usually increases. A pricing strategy of pricing for share usually involves lowering the price in an effort to make the station ‘s inventory more attractive to buyers, thus encouraging...
by Mark Bretsch | May 19, 2021 | Uncategorized
With the Tokyo Olympics just around the corner, we wanted to share data and observations from our client stations. The data presented represents an analysis of Summer Olympics and the revenue impact to NBC and non-NBC stations, based on ShareBuilders data from...
