by Mark Bretsch | Apr 10, 2024 | Uncategorized
In the past week, I ‘ve heard from numerous stations detailing a troubling trend: significant cancellations from an advertiser who initially committed substantial business for Q2. These cancellations have left stations reeling, not just financially but also...
by Mark Bretsch | Mar 13, 2024 | Uncategorized
Activity is starting to ramp up for Q2 business. While Q1 doesn ‘t give us any solid indicators of how Q2 will materialize, it provides ample data points with which to give our most accurate forecast of demand. Most of the following is common sense, but...
by Mark Bretsch | Dec 13, 2023 | Uncategorized
As I write this, stations we work with are running open in Prime. This trend isn’t novel, having manifested itself since the onset of the pandemic. It’s imperative to grasp the extent of this decline to adeptly navigate our pricing strategy in the times...
by Mark Bretsch | Oct 25, 2023 | Uncategorized
Effective pricing is the cornerstone of a successful broadcasting business. In this regard, ShareBuilders’ Holding Capacity model emerges as an invaluable tool for understanding the present and shaping the future of your revenue streams. At its core, this model...
by Mark Bretsch | Aug 16, 2023 | Uncategorized
With the recent announcement of the CW Network airing 50 Atlantic Coast Conference (ACC) football and basketball games, the amount of live sports inventory increased substantially. Some would argue that there is a glut of inventory, hence a buyers’ market. But...
