by Anita Graf | Jun 28, 2023 | Uncategorized
Media sales managers often have those gut feelings that tell them where the market is headed or how they are doing against the competition. Can we trust those gut feelings, or are they leading us down the wrong path? With ShareBuilders as your guide, we can help...
by Anita Graf | May 17, 2023 | Uncategorized
How should you handle pricing if your market expects huge political in the upcoming months? You risk scaring your core customers away if you price in full upfront. Once core clients start to avoid spending, pulling them back in can be very difficult if the political...
by Anita Graf | Mar 29, 2023 | Uncategorized
Forecasting monthly revenue has always been challenging. After surviving 2020, we all had to adjust to new trends in buyers’ habits and ever-changing monthly behaviors. Pre-COVID, many stations would budget March to be larger than any other month in Q1 with the...
by Anita Graf | Feb 15, 2023 | Uncategorized
Pricing VS. Forecasting Why would you price differently than your forecast submission? In most markets, TV stations are required to report monthly forecasts to ownership. Some might assume that pricing should be set to match the submitted forecast, but this is not...
