The ShareBuilder Assistant is expanding its workflow ecosystem with a new Connector that brings Google Sheets directly into the Assistant Skills platform. With the Google Sheets Connector, media teams can turn shared spreadsheets into connected workflows so tracking, planning, and operational data move into action without manual copy-and-paste.
About Google Sheets
Google Sheets is a cloud-based spreadsheet platform built for organizing, analyzing, and collaborating on data in real time. It is widely used for shared trackers, planning sheets, reporting, forecasting, and team coordination.
For media organizations, Google Sheets often becomes the place where teams manage pacing trackers, account lists, planning models, exception logs, campaign details, handoff sheets, and other operational workflows that sit outside the core CRM.
This is the Google Sheets Connector
The Google Sheets Connector brings spreadsheet-driven workflows directly into your Assistant Skills so your team can use Google Sheets as part of a larger automated process. Instead of treating a spreadsheet like a file someone has to monitor manually, the Assistant can use it as a live source of workflow context.
Turn shared spreadsheets into workflow triggers
Many teams already rely on Google Sheets to track important work. With the Google Sheets Connector, those rows, tabs, and updates can become workflow signals.
That means a Skill can react when new information is added, when a shared sheet is updated, or when tracked data reaches a point that should trigger action. Instead of relying on someone to notice a change and move the process forward manually, the Assistant can do it automatically.
Support internal handoffs and cross-team coordination
Google Sheets is especially common in workflows that cross teams. Sales, pricing, operations, marketing, and fulfillment often use shared sheets to manage handoffs, planning, exceptions, and status updates.
With Google Sheets connected, Skills can help coordinate use cases like:
Pacing and revenue trackers that should trigger follow-up
Planning sheets that launch downstream tasks or approvals
Shared account lists that drive assignment workflows
Exception logs that need escalation or review
Operational checklists that move work across departments
This helps reduce lag between spreadsheet updates and real operational action.
Keep spreadsheet workflows aligned with other systems
Spreadsheets are flexible, but they can easily become silos. The Google Sheets Connector helps close that gap by allowing the Assistant to combine spreadsheet data with ShareBuilder CRM, Pricing, Data Enrichment, and other connected systems.
A Skill can review the sheet data, compare it with business context from other platforms, and then decide whether to notify someone, create a task, update a record, launch follow-up, or route the next step automatically.
That means Google Sheets can stay useful without becoming disconnected from the rest of the workflow.
Use Google Sheets as a collaborative front end for structured processes
Not every process belongs inside a CRM screen. Sometimes a shared spreadsheet is the right place to manage supporting data, team working files, planning inputs, or specialized trackers.
The Google Sheets Connector makes that model more powerful by turning Sheets into a collaborative front end for larger automation. This is a strong fit for use cases like:
Internal planning and forecast sheets
Campaign and revenue tracking
Request and approval logs
Exception management
Reconciliation workflows
Shared supporting data that drives operational decisions
Instead of isolated spreadsheets living on the side, your team gets spreadsheet-driven workflows that stay connected to execution.
Assistant Skills
Skills are the workflows you train the ShareBuilder Assistant to run for your team. Create a Skill and the Assistant executes playbooks, coordinates processes, updates systems, and communicates across platforms automatically.
Availability
ShareBuilders plans to offer Assistant Skills in a limited beta preview to select customers in early Q2 2026, followed by broader availability shortly thereafter. Assistant Skills will be sold as a standalone product with predictable pricing using a single flat fee rather than per-step, per-user, or per-workflow charges.
For more information
To learn more about ShareBuilder Assistant Skills, request beta access, or discuss adding your application to the Skills Connector Marketplace, visit https://www.share-builders.com/assistant/skills/ or contact ShareBuilders at:
chris.koller@share-builders.com
About ShareBuilders
ShareBuilders delivers a media-focused sales platform that includes Pricing, CRM, Data Enrichment, and workflow automation. Built specifically for media organizations, ShareBuilders helps teams manage pipelines, activity, and performance with secure cloud access and mobile tools designed for sellers on the go.
