ShareBuilder Tools: Report Manager

by | Jan 3, 2024

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.


Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.


Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.


More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.


Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.


Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Jan Blog- Joe

Have you found yourself at the end of a quarter or the end of the year looking for a quick way to compare average rates or sellouts by daypart or by individual program? Or, are you interested in viewing trends in percentage of revenue by daypart or program? ShareBuilders stores much of your sales data for historical reporting. Using the Report Manager tool, you or your ShareBuilder consultant can quickly pull the data you seek.

Report Manager allows users to pull historical data by program or daypart for various inputs, such as average rates, sellouts, ratings, cost per point, etc. Whether looking for a comparison of one quarter from year to year or a year-over-year comparison for the last five years, Report Manager has many filters that allow you to search for precisely what you are looking for. The report comes to you in an Excel spreadsheet for further editing or filtering.

Suppose you are interested in viewing trends in revenue by daypart or program in either percentages or raw dollars. In that case, Report Manager can quickly pull the data in a user-friendly format, such as a pie chart or bar chart, that can easily be input into a slideshow or report. Users can manipulate the filters to select individual quarters or an entire year for all dayparts or a particular program.

ShareBuilders ‘ Report Manager tools can provide you with a robust amount of information with just a few clicks, and it only takes a few minutes to upload, save, or send. A good rule of thumb: if you ‘re looking for any type of reporting, check with your consultant first about their ability to pull the data. In many cases, we can extract the data quicker and more concisely than other tools you use. In the future, whatever your reporting needs may be, let Report Manager save you some time. Contact your ShareBuilders consultant for more information.