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Navigating the Future of Broadcast TV Sales with AI-Powered Insights

by | Mar 6, 2024

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

SharePointsBlog

Share Points is an exclusive, comprehensive analysis of the latest pacing trends powered by AI and updated daily to keep you ahead of the curve. To keep that personal ShareBuilders human touch, our weekly videos with CEO Erin Koller walk you through the latest findings, helping you understand the changes and optimize your decision-making process.

We harness the power of the intel we receive weekly through stations’ data and consulting calls to give you an in-depth look at industry trends like no one else can. Welcome to the future of media sales concise, intelligent, and always at your fingertips.

Unlocking Insights: A Weekly Dive into Broadcast Television Industry Forecasting

In the fast-paced realm of the broadcast television industry, staying ahead of the curve is imperative for success. For broadcasters, having a comprehensive understanding of trends and pacing can make all the difference in navigating this dynamic landscape. That’s where our industry forecasting and information tool steps in your weekly compass in the ever-changing terrain of broadcast television.

Navigating the Terrain

Anita Blog- FebOur tool provides a detailed overview of the broadcast television industry’s forecast every week. Having access to aggregated pacing data across various budget categories nationwide is invaluable. This comprehensive snapshot allows stakeholders to make informed decisions, strategize effectively, and seize opportunities as they arise. There are a number of sources for how that country performed historically, but we have the only source for daily data about how the industry is performing in the coming months.

Insightful Delivery

SPGIFBut what sets our tool apart is its accessibility and versatility. Available via text with accompanying charts and graphs and in video format, staying updated has never been easier. Imagine receiving crucial insights directly from your mobile device, allowing you to delve into the data at your convenience. Whether you prefer to analyze charts on your morning commute or catch up with the latest trends during your lunch break, our tool adapts to your schedule.

  • Updated Daily on the Web: Our tool doesn’t stop at weekly insights. Our platform is updated daily on the web for those who crave real-time updates. This ensures that you have access to the most current data and trends, empowering you to make informed decisions confidently.

Furthermore, our tool is accessible on the ShareBuilders mobile app for those constantly on the move. Picture this you’re heading home from work on a Wednesday evening, contemplating the week’s strategies and objectives. You tune in to our weekly broadcast with a simple click, absorbing key insights and forecasts while en route. It’s not just a way to stay informed; it’s a strategy to optimize your time and maximize your potential.

Exclusive Insights

SPChartBut what truly sets us apart is Share Points an exclusive, comprehensive analysis of the latest pacing trends powered by AI and updated daily to keep you ahead of the curve. We harness the power of the intel we receive weekly through stations’ data and consulting calls to give you an in-depth look at industry trends like no one else can. To keep that personal touch, our weekly videos with CEO Erin Koller walk you through the latest findings, helping you understand the changes and optimize your decision-making process.

Welcome to the Future

Welcome to the future of media sales concise, intelligent, and always at your fingertips. By embracing our industry forecasting and information tool, you’re not just staying informed but leading the charge. So why wait? Join us on this journey of discovery, empowerment, and innovation. Let’s unlock the potential of tomorrow, one Share Point at a time. ShareBuilder Pricing clients – check out today’s updated SharePoints. Not a current ShareBuilder client? Book a demo today to find out how ShareBuilders can help you grow your share!

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