Login

Is your digital team ready for AI Search?

by | Jul 24, 2025

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

Many recent studies show that search click‑through rates continue to trend downward. A 15% average of click-through rates brands used to see has vanished into on-page answers generated by the AI tools search that companies like Google and Microsoft have been implementing. These are the quick summaries at the top of your Google search results that provide you with a quick answer to your query. People are still searching; they are most likely getting what they need before they ever hit your customer’s website. No visit, no pixel, no credit. We call these zero-click searches.

If you’re building digital strategies for advertisers, that stings. You’re selling performance and proof. When AI eats the click, visibility fades and attribution gets fuzzy, making reports look soft and budgets possibly feeling shaky.

We’ve been testing how AI tries to surface and describe brands of all sizes while building data enrichment directly into ShareBuilders CRM. Below are a few practical steps your digital team can use to keep advertisers visible and relevant through this next shift in search.

What this means for your reporting & attribution

Advertisers can expect fewer organic visits to their reporting tools and more “Direct/Unknown” spikes, so connecting campaigns to impressions will become more challenging. Your digital services teams need to build advertiser-facing strategies that keep their brands visible in AI-driven results and keep the attribution and impression story clean.

 

 

Digital strategies to help advertisers stay relevant in AI search

Speak in questions & answers

Turn your most‑searched topics into tight FAQs and step‑by‑step guides, then mark them up with FAQPage or HowTo structured data so Google can surface rich results and AI answers cite you accurately. Think one clear question, one crisp answer, then the depth below that if needed. This gives AI something accurate to quote and a reason for users to click when they need more information.

Lock in a one-line brand descriptor

Write a 5–7‑word line that nails who you are and then paste it verbatim in schema markup, your Google Business Profile, and every social bio (“Automated compliance for healthcare providers”). Help guide advertisers to use it exactly the same everywhere, such as their schema, bios, partner pages, and socials. Consistency helps models recall and repeat advertisers correctly.

Brand unique processes

Coin a memorable label for your advertisers method like “The Acme Comfort Assurance Method”. Encourage them to use it on their website, white papers, downloadable content, videos, sales decks. When models repeat it back unprompted, you’ve stuck in their memory.

Build click-worthy tools

AI Chatbots can summarize copy, but they can’t run a mortgage calculator, ROI estimator, or quiz. Interactive tools that need real input force people to visit. They should generate shareable, indexable URLs so that when users pass the result around, search models can crawl, attribute, and pass link equity back to the site. This will also give you a perfect moment to capture email or intent. Log every interaction server‑side (GA4 Measurement Protocol or GTM Server) so conversions still flow even when browsers block client‑side scripts.

 

 

Fix the Attribution Gap

Don’t let AI-related search traffic drown in the “Direct/Unknown” bucket. Pair your “AI / Zero‑Click Assist” channel with server‑side cookie stitching (or Enhanced Conversions/CAPI) so conversions stay tied to the right session, future‑proofing your data.

  1. Create an “AI / Zero‑Click Assist” channel in your analytics solution and route in sessions that look AI-origin (direct hits to FAQs/tools, AI referrers, UTMs like utm_medium=ai_answer).
  2. Tag everything you control, such as PDFs, widgets, and QR codes with consistent UTMs. Have your digital team use server-side tagging to hang on to stripped parameters.
  3. Ask people how they found you on key forms with new answers like “Saw answer in AI summary”, or “Perplexity”. Simple, but it works.
  4. Spot-check AI mentions on a regular basis. Save 10–20 brand/category prompts, run them through major AIs, log if and how you’re cited. Treat it like impression share.

Pro tip: Use ChatGPT scheduled tasks to automate this work for you.

https://help.openai.com/en/articles/10291617-tasks-in-chatgpt

 

Go even further

Want to go further? Create a machine‑readable brand sheet (a simple JSON file like /brand.json) that includes a one‑line descriptor, 50‑word summary, differentiators, FAQs, comparison points, and preferred citation text/URL. Expose any high‑value facts (rates, locations, inventory) through fast JSON endpoints on the edge (think /api/faq.json, pre‑cached to respond in <50 ms) so models can grab fresh data without timing out.

Use our free brand.json guide and file generator here.

Recent Posts