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Smart Forecast: The Next Evolution in ShareBuilder Tools

by | Dec 20, 2023

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

SmartForecastBlog

For over two decades, ShareBuilders has been at the forefront of helping broadcasters understand their data. Today, we’re excited to introduce Smart Forecast, a bespoke machine-learning model that predicts revenue forecasts with unprecedented accuracy. Alongside the recently releasedPrecision Pending, Smart Forecast joins a suite of new ShareBuilder AI tools dedicated to providing the broadcast industry with the most powerful analytics available. Smart Forecast was developed completely in-house and does not rely on third-party AI tools, ensuring client data always remains secure and private. For more about our commitment to privacy, see ourOur Approach to AI.

You can find Smart Forecast on the forecasting page of the ShareBuilder Pricing web app. Here are the top takeaways you need to know:

A Model As Unique As Your Team

As we ‘ve helped the broadcast industry navigate the radical shifts over the past 25 years, only one rule has remained uncontested no market or station is the same. This understanding is at the core of the ShareBuilder consulting philosophy. Forcing every client into one massive, all-purpose model wasn ‘t just impractical; it ran against our most basic understanding of the industry. That ‘s why we created individualized models for every station in our platform. Each model is trained to deeply understand its station and the landscape in which the station operates. This ensures your forecasts aren’t just generalized assumptions but are finely tuned predictions based on you and you alone.

Unparalleled Accuracy

We obsess over data and believe the proof is in the numbers. And while it’s still in its infancy, Smart Forecasts has proven extraordinarily accurate. In trials, Smart Forecast has demonstrated it’s up to 10% more accurate than traditional Pricing Targets 60 days out and over 15% more accurate 150 days out. This level of precision isn’t just impressive; it’s transformative in helping clients confidently make strategic decisions further out.

Always Up-To-Date

In an increasingly competitive world, data is becoming stale faster than ever. That’s why Smart Forecasts are updated every time we receive new data from your traffic system, ensuring you’re always equipped with the most current predictions. This dynamic approach allows for more agile decision-making as you set your station forecast and Pricing Targets.

A Continuously Evolving Model

The broadcast industry is facing constant and relentless change. Any attempt to build a predictive model couldn ‘t just recognize this reality; it needed to embrace uncertainty as a fundamental virtue. Smart Forecast is not a stagnant model that will quickly become obsolete. Each month, as revenue books close, Smart Forecast analyzes and reevaluates its own predictions. Simply put, Smart Forecast teaches itself to provide better and more personalized predictions. This allows the model to become increasingly more accurate over time but also ensures that the model evolves and adapts to market changes.

Learn More

We cannot wait to hear what you think about Smart Forecast and to show you more cutting-edge tools we are developing. To learn more about how Smart Forecast can help transform your forecasting processes, speak with your ShareBuilder consultant or schedule a demo.

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