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The Remote Revolution: Modern Media Sales Teams Embrace Mobility

by | May 24, 2023

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

May Blog - Chris

The advent of remote work has brought about significant changes across various industries, and media sales teams are no exception. In recent years, many organizations have shifted their operations to a remote setup, allowing sales teams to work from their homes. While this new approach offers numerous advantages, it also presents unique challenges for leaders trying to stay on top of their teams. However, thanks to advancements in mobile tools, account executives now have powerful solutions to effectively manage their business on the go.

One of the primary challenges sales leaders face in a remote setting is ensuring effective oversight of their teams. Without physical proximity, monitoring daily activities, tracking progress, and providing timely feedback becomes more difficult. This lack of direct observation can lead to productivity, performance, and accountability concerns. These factors can all lead to sales leaders having a less intimate understanding of their business.

To overcome the challenges of remote work, modern media sales teams rely on an array of mobile tools that empower account executives to stay on top of their business, even while on the move. These tools provide real-time access to crucial information, streamline workflows, and foster effective communication. If your team doesn ‘t have access to these tools, you are likely on the road to a disappointing future.

  1. CRM (Customer Relationship Management) Apps: Mobile CRM apps allow sales professionals to access client data, track interactions, and manage leads and opportunities from anywhere. With these tools, account executives can stay organized, update records, and collaborate with team members seamlessly.
  2. Communication and Collaboration Tools: Instant messaging apps, video conferencing platforms, and team collaboration tools are essential for fostering communication and collaboration within remote sales teams. These tools facilitate quick exchanges, virtual meetings, and shared document collaboration.
  3. Performance Tracking and Analytics: Mobile apps and dashboards allow account executives to monitor their performance metrics, track key sales indicators, and gain insights into their business on the go. These analytics tools enable sales professionals to make data-driven decisions and optimize their strategies.

The remote revolution has transformed how media sales teams operate, offering flexibility and opportunities for improved work-life balance. However, the shift to remote work also challenges sales leaders in effectively managing their teams. Fortunately, mobile tools have emerged as a valuable solution, enabling account executives to stay connected, organized, and productive. With the aid of CRM apps, task management tools, communication platforms, and performance-tracking applications, sales professionals can effectively manage their business while on the go.

As technology advances, we can expect further enhancements and innovations in mobile tools tailored to the needs of remote media sales teams. The key lies in embracing these tools and empowering sales professionals with the resources they need to thrive in the modern, mobile-driven landscape. Leaders that do so will continue to maintain visibility, foster collaboration, and drive success in their remote sales teams. Those who choose to fight this change, well we will see where the future leads them.

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