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Client Q&A: Best Uses for Sales Analysis in ShareBuilder CRM

by | Mar 7, 2023

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

Rachel March 23 BlogThis hits the nail on the head.

That high praise for Sales Analysis, a new feature in ShareBuilder CRM, comes from Lisa Morris, Sales Systems Administrator at Market Enginuity. Sales Analysis was built with the goal of putting the most important data points for your team all in one place. I sat down for a Q&A with Lisa after learning that her team has found multiple new uses for the tool.

Q: What would you say is the number one benefit of Sales Analysis?

A: Number one is that you can get everything on one screen instead of pulling multiple reports. I ‘m impressed with how much information you can get there. The tool is just absolutely amazing. I ‘ve been introducing our market leaders to Sales Analysis as a way to run their one-on-ones with AEs.

Q: Can you tell me a little bit more about how they ‘re using Sales Analysis during one-on-ones?

A: One thing that I have been showing the market leaders is that they can use it like a new/returning/non-returning report from last year to this year. There ‘s a big focus on non-returns during those meetings and the data is right there. Plus, you can start a new pending right from that page. Account managers love that they don ‘t have to move to a new page now.

Q: Less click-throughs then?

A: Yes, definitely, and fewer reports to pull and piece together. Everything is right there.

Q: What other things are they looking at that they might have had to pull as a report before Sales Analysis was available?

A: It ‘s things like monthly billing, pending, and product categories. All of that can be sorted and filtered in different ways in Sales Analysis.

Q: Is Sales Analysis being used by anyone other than market leaders?

A: Yes. I have a Regional VP who loves it. She almost fainted when I showed it to her the first time because it ‘s all the info she needs in one place. Every week she has meetings with station leadership and has to prepare for them. Since the Sales Analysis came out, she said using it has cut her prep time in half.

For more details about Sales Analysis, access our Knowledge Base here.

Not a ShareBuilder CRM client, but want to learn more? Schedule a time with Chris Koller.

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