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ShareBuilders Gives Clients Insight into the Media Business

by | Nov 16, 2021

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

Producer with headset looking at tv

The media industry is a data-driven industry. ShareBuilders uses that data to help clients navigate forecasting, budgeting, and inventory management with pinpoint accuracy. Working with data from every corner of the country provides fantastic insight to the industry. Patterns such as Olympic sellout trends, effect of sudden economic changes, pacing comparisons, and many others provide a multi-angle view of the industry at any given moment. This level of insight gives customers the ability to be proactive instead of reactive to any situation in the market.

Forecasting is a key component to the job of any sales team. An accurate forecast can set you up for success and help you maximize your inventory and revenue. ShareBuilders ‘ access to forecasting tools and your data goes miles in helping you forecast. However, there is more that ShareBuilders can do to paint a clearer picture. Our analysts and consultants work with clients from every corner of the country, providing a 360 view to trends in the market that can be shared in aggregate

For example, typically using prior data gives us a very solid understanding of how to handle upcoming events like the Olympics. 2021 is a very different story. Not only are the summer Olympics in an odd year for the first time, but they are also split between two months. Whether you are carrying the Olympics or are up against it, historical data can only get you so far in your forecast. It is important in our field to stay vigilant and be proactive as new data comes in. What if you could see average Olympic sellout data for stations across the country each week as you make your forecasting decision? ShareBuilders can offer you that. ShareBuilders works with hundreds of stations across the industry, allowing our analytics team to aggregate their data and provide it to our clients.

On the note of being proactive, unexpected turns in the economy bring unexpected changes in business. A year ago, the auto computer chip shortage wasn ‘t on any of our minds. Now, its impact on ad spending is one of the most talked about issues in our industry. As ShareBuilders works with clients across the country, we are provided a unique view as to the latest information on returning and non-returning auto ad buys in relation to the chip shortage. As most stations may only know what the word is in their market, our consultants can share what is happening across the country, helping their clients stay ready to pivot as new information comes in.

To further help our clients get the most out of their data, ShareBuilders not only tracks how they are pacing against last year ‘s numbers, but also how that compares to other aggregated categories such as ownership group, affiliate, region, and market size. This type of comparison shines new light on pacing numbers. If you are currently pacing +10% against last year, you don ‘t really know what that means in terms of where you truly stand. Similar stations may be +20% or they may be -5%. Either way, your +10% is only a number without something to measure against.

A perfect example of this is back in Q2 of 2020 at the peak fallout of the COVID -19 pandemic. Stations around the country were trying to hold on to every dollar they had, and the pacing comps showed it. Last year were you sitting -10% to 2019? How about -40%? Do you know how that stacks up against stations around the country? Maybe you spent the majority of last year sweating your red numbers when in reality, you were doing pretty well while similar stations were 10 or 20 points below you. The level of comparison provided by ShareBuilders lets you know if you are leading the pack, trailing behind, or somewhere in between.

We know that in our business, data drives good decisions. We also know that a larger and more diverse sample of data improves the accuracy of those decisions. Our analytics team continuously strives to provide the kind of insight to data that only a unique view of the industry can provide. When you feel like you are managing your forecast, budget, and inventory without a complete view of the state of the industry, know that there are solutions to provide the insight you need.

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