Sales Shouldn ‘t Be Siloed: 3 Reasons Your CRM Needs to Integrate
by ShareBuilders Team | Dec 17, 2020
Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?
Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.
That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.
The Hidden Cost of Cold Calls
Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.
It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.
Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.
Smarter Outreach Starts with Enriched Data
Imagine opening your CRM and instantly seeing:
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The correct contact with title, email, and phone number
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A full DISC assessment of the contact you are reaching out to
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Pain points and insights for every account
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Brand logos, colors, and taglines
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Past activity and pending revenue, all in one view
That’s not a dream — it’s data enrichment done right.
Powering Personalization with Purpose
Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.
Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.
With the Data Enrichment Assistant, your team can:
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Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.
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Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.
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Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.
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Accelerate Sales Cycles: Spend less time researching and more time selling.
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Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.
More Than a Tool — It’s a Revenue Strategy
Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.
For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.
Built for Media Sales. Backed by ShareBuilders.
At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.
So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.
Ready to Activate Warm Leads at Scale?
Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!
Think about how much technology your business relies on every day: All those apps, tools and systems become essential components of your work. But if those components don ‘t integrate, you are potentially wasting a lot of time (and missing out on opportunities) trying to keep track of them all.
Here are 3 reasons why you should look for a CRM tool that integrates with your most-used technology:
CRM integration saves time
You probably turned to tech solutions in your business to offload some of the everyday tasks that can be really time-consuming. But as you use more of these solutions, managing them all can be a surprisingly significant time commitment.
But when you have a CRM system that can integrate with the tools you know and love, then everything you use becomes even better and more valuable.
Instead of spending hours on data entry or going back and forth between tools, that information can be automatically shared and updated through integration.
CRM integration saves money
Your team ‘s time is valuable. So if a well-integrated CRM system saves you time, then it ‘s also saving you money.
But it goes beyond freeing up time so your team can focus on sales. It can also show patterns and opportunities you might not have noticed before.
For example, if you can integrate pricing and forecasting information with client information, you might notice buying and pricing trends you hadn ‘t before.
When do these clients buy more? When did they stop buying? When did you see an influx of clients, and what were they spending?
Having access to that information in one place is essential for pricing and pitching better in the future.
Integration for inventory management
If you ‘re in the media ad sales world, you know how many moving parts there are – and they don ‘t move slowly. You have to be quick to keep inventory fluid, handle problems and move on opportunities when they ‘re available.
There is much less time for data entry, creating rate cards or constantly watching inventory. That ‘s why a CRM system that can do more than hold client information is so valuable. A media ad sales CRM should empower you with vital information about when contracts are ending, how this year ‘s inventory compares to last year, avails, proposals, and sales activity.
Bottom Line
Data is great, but if it ‘s isolated, it ‘s not telling you everything you need to know. An integrated CRM will layer data with customer behavior and information. It will give you the whole story, not just the index. And ultimately, it will enrich every tech solution you use.
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