What Happened To Us?

by | Nov 4, 2016

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.


Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.


Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.


More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.


Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.


Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Mistrust. Harsh words. Name calling. Heavy sarcasm at someone ‘s expense. Posturing and positioning. Deceit. Friends who are no longer friends. Lies. Don ‘t want to hear anymore about it and tired of it all!

All of those apply to our upcoming election.

But I am seeing more and more that these words apply to us in our workplaces, organizations, schools and lives. We expect some of this behavior from Pre-K and middle school children. But more and more it is everywhere.

I was in a doctor ‘s waiting room the other day, and a story came on TV about yet another barb the candidates had lobbed at each other. To a person, we all rolled our eyes and mumbled that we couldn ‘t wait for this to be over. One woman spoke up and said, proudly, that she had pared down her Christmas list this year based on a stance she took on Facebook, and her friends and family that she felt attacked her position. When everything is in social media, on chat or email, or even just on the phone, it is easier to attack and feel attacked. We no longer take the time for open discussion, and rarely is it face-to-face if we do.

I often wonder aloud what happened to MY generation a generation of do-what-you-want-as-long-as-you-don ‘t-hurt-me pacifists. We are now offended by everyone and everything, never hear each other ‘s voices, and feel like we can de-friend at any time based on comments on Facebook or Twitter!

All of this has bled over to the workplace. Media Sales people are always on the run and the pressure is immense. Some make countless calls without really trying to determine (or caring about) the needs of their customers and will the campaign sold to them work. Keeping in touch is by text or email. Internally, there may be mistrust between owners and managers, and AEs and other workerbees. Instead of a team effort, in which everyone from management to sales to production to traffic to on-air has the best interest of the client in mind, there may be posturing if the client is happy, and finger pointing if they are not. With the positioning going on, others may be stepped on. Life in a station is moving so fast, everyone is afraid to admit a mistake (and we all make them), for fear of loss of position.

We see in our candidates the prevailing attitude is that you get ahead by showing how others are lesser beings, instead of getting ahead based on your hard work, good ideas, contributions, and willingness to work with a group for the betterment of all. That attitude is spilling over into our lives.

I don ‘t know which came first the change in America with everyone thinking they are right and if you disagree, you are wrong and bad and must be taken down or the fact that our leaders are behaving this way so it ‘s ok to punch someone out who cuts you off in traffic. It really doesn ‘t matter.

I wish we could take a hard look at ourselves and realize we are not helping each other build a stronger base, in which all of us will do better. I wish we could do this in our lives, our workplaces and our election.

If you take anything away from this, please take a few minutes to look around your work, and recognize who, these past week, helped your team. Think about the traffic director, who stayed late to get those spots on. Think about the production folks who changed the copy with each new allegation. Think about

the client you haven ‘t physically seen in a while. Think about anyone who may not trust YOU because you pointed a finger or didn ‘t give them credit. This would be a great time to recognize that you couldn ‘t have survived the political window without them.

We may not be able to change this election. But we can change ourselves and be a part of change in our workplaces and organizations. After all, happiness with others is a lot better than anger, bitterness and distrust alone.