Login

This Blog is About YOU (and I am Naming Names….)

by | Nov 24, 2015

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

We made it! It is Thanksgiving week! It is a time when our attention turns from prospecting, getting contracts approved, and goal setting; and instead turns to figuring out how we can slip away after lunch on Wednesday so to travel over the river and to the woods to grandmother ‘s house for Thanksgiving Eve dinner. This will be followed by you hosting the other family on Thanksgiving Thursday. Friday, work may cross your mind for a brief second as you are hoping the talent showed up to the early morning remote for your client, but your attention is back on your friends and family as you brave the crowds to get that Star Wars or Paw Patrol toy for a few dollars off. Then the weekend is filled with more family and friends and will fly by all-too-fast. Facebook will be filled with warm wishes for friends, real and virtual, and family holiday traditions will be the focus.

In this time of family and friends, how many of us in media sales also take a few minutes to be thankful for our clients and customers? We spend this week working to get away from work, but about 50 other weeks of the year, including those that are what some call vacation, work is the center of our lives (or at least fights our family obligations for our mind control).

We at Efficio want to thank each and every one of our users and those who chose to invest in their media sales companies with our CRM and Yield systems. You are a focus of our lives too, and we are grateful to have you as customers.

We appreciate those to whom we often go for guidance as we develop new functionality; people like Mark Shecterle in Houston, Dave Wilner in Baltimore, Michael Nyberg in Bend, Mike Dufort in Princeton, Connie Knox in Wilmington and Cory Cuddeback in Las Vegas. They share their time and opinions with us to help get everyone a better product.

We are thankful for old friends who have been supporters through these many years, like Doug James in Charlotte, Trip Savery in Raleigh, Jack Cahill in New Jersey, and so many more. There have been a lot of loyal users, and some of you bring Efficio to your table when taking on a new challenge in your career.

We are thankful for those who view us as partners and have a smile in their voices when we talk to them, like Monte Young in Idaho Falls, Wendy Kleppe in Seattle, Kalvin Pike in El Paso, Mark Friesch in Milwaukee, and Manny Cervantes in Palm Springs. These people forgive us if/when we do make mistakes and always realize we have their best interests in mind. We are thankful to hear ppeciate cha! from our southern users, and thankful to hear talk to you later from those we have helped.

We are thankful for those at the corporate level who have become more than vendors/clients, like Julie Jones in Washington, Kevin Branigan in Colorado Springs, and Adrienne Wright in Indianapolis. Through your desires to make your sales organizations better, we have traveled together, raised more glasses than we would like to admit, and shared a lot of laughs. You have become friends.

We are thankful for the hospitality we met in New York and LA, Raleigh, Boston, New Jersey, Detroit, Philadelphia, Columbia, Palm Springs, Austin, Las Vegas, and Cleveland. We clearly have been from sea to shining sea, with more visits to come in 2016, as we get to know better the needs of our customers and you as people.

And finally, we are thankful for ALL of you. If you didn ‘t see your name here, it was just because we can ‘t list all 3,424 of you. Those names are representative of you, and we are thankful for each one of you. This Thanksgiving, rest assured that, while we serve our families turkey and pie, we are also grateful to be serving you, our customers, and like all of us in media sales, our customers will creep in our minds even on a holiday.

Recent Posts