Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?
Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.
That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.
The Hidden Cost of Cold Calls
Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.
It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.
Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.
Smarter Outreach Starts with Enriched Data
Imagine opening your CRM and instantly seeing:
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The correct contact with title, email, and phone number
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A full DISC assessment of the contact you are reaching out to
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Pain points and insights for every account
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Brand logos, colors, and taglines
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Past activity and pending revenue, all in one view
That’s not a dream — it’s data enrichment done right.
Powering Personalization with Purpose
Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.
Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.
With the Data Enrichment Assistant, your team can:
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Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.
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Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.
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Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.
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Accelerate Sales Cycles: Spend less time researching and more time selling.
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Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.
More Than a Tool — It’s a Revenue Strategy
Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.
For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.
Built for Media Sales. Backed by ShareBuilders.
At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.
So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.
Ready to Activate Warm Leads at Scale?
Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!
Don’t just float along; keep pedaling!
Amphibious bike “Cyclomer,” Paris, 1932. National Archives of the Netherlands.
As an avid cyclist and spinning instructor, I spend a lot of time on a bike. Being outside, fresh air in your face, speed, and putting in the mileage makes outdoor cycling incredibly enjoyable, almost relaxing. That said, I find myself more drawn to the loud pumping music, heat, and sweat of a spin room, black lights, the energy of other riders, and the constant go in a spinning class.
I thought about that recently and tried to figure out why I prefer spinning so much more than outdoor cycling. I realized one major difference between outdoor cycling and spinning: in outdoor cycling you coast. An outdoor bike allows you to coast, to stop peddling while the wheels continue to spin, which allows you to rest while continuing forward momentum.
A spin bike, however, is designed in such a way that a rider cannot coast. If the peddles are stopped, the fly-wheel stops, and all work, all momentum stops. A rider can change the tension on the fly-wheel, increasing it to make it feel like a windy road or even a super steep climb, or decrease it to a flat road or even a downhill, but the rider ‘s legs must keep moving in order to keep the wheels of the bike moving.
After thinking some more I realized that THIS is why I prefer spinning over cycling. I love that I can ‘t coast, which means I ‘m always moving, always working. A flat road becomes a climb and goes right into a windy sprint then back to a hill. I do enjoy outdoor cycling for the nature and relaxation, but when I want to workout, when I want to feel like I ‘m really doing something, I always choose to spin.
And then I realized something else
Really great salespeople are spinners, not outdoor cyclists, because great salespeople never coast. After a big sale or a verbal promise, or even a signed contract, a great salesperson is still moving. They are putting together a proposal, entering activities or opportunities, sending a thank-you note, or moving on to the next sale. They never put their foot down and expect their bike their business to continue forward momentum without them putting the energy behind it.
So, the next time you ‘re either working on a sale or have just completed one, don ‘t coast be a spinner, always pushing to do more, working harder, and selling more!
By Heather McCormick, Efficio Launch Manager
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