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Chris Crawford to Lead Sales Team at Efficio Solutions Inc.

by | Jul 30, 2012

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

COLUMBUS, OH, July 26, 2012 Chris Crawford, former Director of Sales for the Ohio Newspaper Association, has joined Efficio Solutions as General Sales Manager. Efficio Solutions is the provider of the premier CRM and media sales management software, EfficioTM.

Crawford brings thirty years of successful experience in radio, newspaper, and digital media to his new position. He has held senior level positions for media entities such as Nationwide Communications, Creative Resources, Clear Channel Communications, Journal Communications and RadiOhio. Crawford has also served as Director of Coaching for Clear Channel University.

“I’m very excited about joining the Efficio Solutions team, said Crawford. They have created an outstanding product and provide the most innovative and valuable management tools available to the media sales industry. My media career has revolved around ensuring financial productivity and growth for my customers, and EfficioTM is helping media sales organizations improve their efficiency, productivity and profits, which makes Efficio Solutions a great fit for me.”

David Einstein, co-president of Efficio Solutions, said I am very pleased to be making this announcement and to be bringing someone of Chris ‘ caliber and expertise on board. Chris ‘ extensive media sales and managerial experience will help take Efficio Solutions to a whole new level.

Efficio Solutions, Inc., developers of Efficio, was founded in 1999 by broadcasters for broadcasters and offers a unique web-based and centralized media sales management and CRM suite to over 8,000 users. EfficioTM allows stations to manage all clients and sales processes through turn-key account management, CRM, yield management, and corporate rollup features.

For more information, visit www.efficio.wpengine.com or call David Einstein at 877-EFFICIO (333-4246) ext. 814.

About Efficio:

Efficio integrates all aspects of the media sales business from creating and maintaining sales opportunities and tracking budgets and performance to robust analytics into a user-friendly web-based environment. Efficio Solutions ‘ deep commitment to customer service, enhancement capabilities and cutting-edge technologies ensure that client stations retain an unparalleled competitive advantage in the media sales industry.

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