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Free brand.json Generator

What this tool is & how to use it

The free brand.json generator from ShareBuilders lets you fill out one form and instantly output a clean, machine‑readable JSON file that describes a brand. The aim of this project is to generate what is needed to give AI powered search tools like Google, LLMs, and other crawlers a single, structured source of truth—so they quote you correctly, keep details fresh, and actually link back. Read the related blog article for more information.

Free Custom GPT

In a hurry, or find this to be too complicated? Let ChatGPT do this for you with our custom GPT availible for free in the OpenAI GPT Store. This custom GTP can help check your website for AI Search readiness, coach you through the required content, generate the custom files, and walk you through getting everything in place. Start chatting with our AI Search Readiness GPT

What it does

  • Captures core entity facts: descriptors, location, contact, products/services, FAQs, etc.
  • Builds normalized JSON and automatically drops any empty sections.
  • Lets users copy or download the result for hosting at /brand.json (or similar).
  • Bakes in best practices: consistent phrasing, FAQ/HowTo friendly text, a machine‑readable license, and fast endpoints.

Implementation guide

  1. Review the form & gather data: Collect the brand facts you’ll need (name, 7‑word descriptor, canonical URL, products/services, FAQs, etc.).
  2. Complete the form & download: Fill everything you can, then hit Download to grab your brand.json.
  3. Upload brand.json to your root: Place the file in the same directory as your robots.txt (usually the site root: /).
  4. Add a reference in robots.txt: Point crawlers/LLMs at the file. Example: 
    # Structured brand data for crawlers/LLMs
Brand-JSON: https://example.com/brand.json

User-agent: *
Allow: /brand.json

Company identity info used to anchor your brand as a single entity in LLMs and search (name, short descriptor, URLs). Keep phrasing consistent everywhere you publish it.

Name is required.
Your one "official" homepage URL (HTTPS, no tracking params). Be consistent with www/no-www and trailing slash. This is what search engines and LLMs should treat as the canonical source for your brand.
Internal slug or stable ID you use to reference the brand (e.g., domain-city-category). Helpful for versioning and cross-system joins, but safe to skip.

Physical location and geo data help local search, maps, and AI packs understand where you operate. Latitude/longitude make machine parsing unambiguous.

Direct ways to reach you. These fields are surfaced in snippets and can be cited by AIs—keep them current and consistent.

Enter open/close for each day; leave blank if closed.

Official social profiles strengthen entity linking and E-E-A-T signals. Add only accounts you actively maintain.

Short and extended descriptions train models how to talk about you. Reuse exact wording to reinforce the pattern.

Bulleted reasons you’re different. These often show up in comparison answers; keep them concise and factual.

Group offerings into clear categories with item lists. Models use these to answer "who offers X" queries.

Document the branded approach you use to solve a problem. This helps AIs tie the method name to your brand and repeat it accurately.

Name and outline any proprietary framework or process. Repetition of this label across the web helps it stick in model memory.

Questions customers actually ask, with precise answers. Pair this with FAQPage/HowTo schema on your site.

Spell out how AI may use this content and what attribution you expect. This can influence crawler behavior and gives you leverage.

Fast JSON endpoints (brand.json, FAQs, service areas) make it easy for models to fetch fresh facts without scraping your UI.

Miscellaneous fields that round out the entity: areas served, schema types, verification prompts, and verification prompts.

Preview

{}