Reduce chair swivel, accelerate pitches, and keep spec spot activity tied to the account record, end-to-end.
January 28, 2026 – ShareBuilders, provider of the ShareBuilders CRM platform for media sales teams, today announced a new integration with Waymark, a leader in AI video technology, that enables sales teams to generate and manage AI-generated spec spot videos without leaving CRM. The integration helps teams move faster from prospecting to pitch by creating broadcast-quality video concepts in minutes and tracking them alongside the lead or account record.
“Spec spots are one of the most effective ways to open doors and move opportunities forward, especially when sellers can create them instantly and keep everything organized in the CRM,” said Chris Koller, Chief Revenue Officer at ShareBuilders. “This integration with Waymark reduces the friction of jumping between systems and gives teams a faster path to a sale.”
“The future of media sales is creative-led and technology-enabled,” said Hayden Gilmer, VP of Revenue at Waymark. “As buyers expect more personalized, high-impact creative earlier in the sales process, this integration with ShareBuilders allows sellers to lead with advertiser-specific video at scale, which creates stronger engagement, clearer differentiation, and faster revenue impact.”
What the integration does
Start a Waymark video generation from ShareBuilders CRM
- Navigate to any lead or account in ShareBuilders CRM
- Select the Actions menu
- Choose “Generate Spec Spot”
- In the pop-up, select options and submit the request
View Waymark videos from within ShareBuilders CRM
- View a list of spec spots related to a lead or account
- Play back the video directly within CRM
- Get a video preview link to share with contacts
- Get quick access to edit the video directly in Waymark
Why ShareBuilders and Waymark partnered
Less chair swivel
- Generate videos without logging into Waymark
- Produce spec spots faster without leaving your CRM
Better visibility and follow-through
- Keep track of spec spots directly in the company record in ShareBuilders CRM
- Make it easier for managers and sellers to see what’s been created, shared, and updated
Waymark’s platform is designed to help ad sales teams scale video creative quickly, deliver personalized, high-quality spec ads without a creative team, and drive revenue by shortening sales cycles and accelerating deal progression.
Availability
The Waymark integration for ShareBuilders CRM is available in early February to eligible customers. To learn more or request a walkthrough, contact Chris Koller at chris.koller@share-builders.com.
About ShareBuilders
ShareBuilders provides a media-focused sales platform, including Pricing and CRM solutions, built to help media sales teams manage pipeline, activity and performance with cloud access and a mobile app for sellers on the go.
About Waymark
Waymark helps teams create and scale video ad creative supporting spec ad workflows and platform integrations that enable fast, high-impact video production for ad sales.
