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by | Oct 8, 2025

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

Single Sign-On is Now Available, Simplifying Authentication and Strengthening Security

Enable your sales team to log in quickly, conveniently, and securely using SSO.

We are pleased to announce that Single Sign-On (SSO) is now available to all ShareBuilders customers. This represents a significant advancement in both usability and enterprise security. SSO integrates ShareBuilders into your organization’s existing identity management infrastructure, reducing reliance on multiple credentials and improving the overall security posture of your business applications.

Through SSO, your sales team members benefit from a streamlined authentication process: fewer passwords to memorize and the ability to bypass the ShareBuilders multi-factor authentication process without compromising security. Instead, security policies already enforced by your corporate identity provider govern access, ensuring consistency across systems. This integration both improves productivity and strengthens protection against unauthorized access.

Benefits of SSO

  • Convenience: Employees authenticate using established corporate credentials, eliminating redundant accounts and minimizing login fatigue.

  • Efficiency: Authentication is nearly instantaneous, reducing friction and time wasted juggling multiple credentials or responding to additional MFA prompts.

  • Security: Centralized identity management enforces uniform password policies, MFA requirements, and session controls at the organizational level.

  • Administrative Control: IT administrators can easily control ShareBuilder access and remove user access, ensuring that system permissions align with current roles and responsibilities.

  • Scalability: As your workforce expands, SSO minimizes administrative overhead and maintains secure, efficient access management.

Why this matters

From a security perspective, every independent login credential increases risk exposure. Employees often reuse or forget passwords, creating vulnerabilities that attackers can exploit. By consolidating authentication through SSO, organizations significantly reduce these risks. The result is fewer password reset requests, lower support costs, and a consistent security model that ensures only authorized personnel access sensitive data. For IT leaders, SSO represents both a defensive strategy and an operational efficiency gain.

How to get started

Activating SSO within your ShareBuilders environment is straightforward. Contact our Customer Support team and provide a technical contact from your organization. We will collaborate with your technical representative to configure and validate the integration. Once complete, your employees will gain immediate access through their corporate credentials, enabling a faster, safer, and more consistent authentication experience.

SSO is not simply an alternative login option — it is a strategic enhancement to both usability and security that aligns ShareBuilders with the authentication standards of modern enterprises.

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