Login

Built for Media Sales: How Our New Design System Makes ShareBuilders Better For Our Customers

by | May 8, 2025

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

At ShareBuilders, we know your day isn ‘t spent thinking about buttons or layouts it ‘s spent closing deals, managing rate cards, and delivering results for your advertisers.

But behind every click, dropdown, and screen in the ShareBuilders platform, we ‘ve been working on something that ‘s quietly making your experience better:

The SB Design System.

You may not see it directly, but you feel it. It ‘s what allows us to move faster, design smarter, and create a platform that works more like the broadcast world you live in.

This post is a peek behind the curtain and a thank-you for all the ways your feedback has helped shape what ShareBuilders is becoming.

DesignBlog1Early CRM Design

Why It Matters to You

You don ‘t need to know what a design system is. What matters is what it enables:

  • You see new features earlier
  • You get more chances to influence updates before they launch
  • The platform feels more consistent and predictable
  • Fewer clicks, fewer toggles, less confusion

It ‘s how we ‘re making ShareBuilders feel faster, smarter, and built around how you work not how generic CRMs think you should work.

DesignBlog2Latest CRM Mockups

What’s Changing (and Why You’ve Probably Noticed)

Over the past few months, we ‘ve been rolling out visual and UX updates across both CRM and Pricing. Maybe you ‘ve noticed:

  • Fewer screens to click through to edit a contact or view account status
  • Drop-downs and filters that behave the same, no matter where you are
  • Activities and rate cards that just feel easier to navigate

DesignBlog3That ‘s the SB Design System at work. It ‘s a toolkit we ‘ve built behind the scenes that lets us design faster, test ideas sooner, and apply proven UI patterns across everything we do.

Customer Feedback Drives the System

DesignBlog4

We didn ‘t make these changes in a vacuum. You told us what felt off. We listened and baked those fixes into the system so they don ‘t happen again.

You Said

What Changed

Too much scrolling in Activities

We redesigned the layout with cleaner sections for easier scanning

Dropdowns are in weird places

We standardized dropdown behavior across modules

Can ‘t easily see what ‘s pending by month or account

We added clearer visual cues and made filters more accessible

You ‘ll See Features Sooner And Help Shape Them

Because we ‘re building on a shared system, we can launch new features faster and preview them with you earlier.

That means:

  • Early access to upcoming tools (think: Assistant upgrades, Pending Interface)
  • The chance to give feedback while features are still in design
  • A shorter path from your idea to a real product update

This is a loop, not a one-way push. And you ‘re already part of it.

More Familiarity, Less Guesswork

Every fix became a component in our design system so future features inherit those improvements from day one.

One of the biggest wins for you? Consistency.

DesignBlog5

No more wondering:

  • Why does this filter work differently here?
  • Why does this button show a confirmation in CRM but not in Pricing?

Now, dropdowns look and behave the same. Buttons are in the same place. Inputs guide you the same way across the platform.

Familiar patterns = faster workflows, less frustration, and easier onboarding for new team members.

 

Designed for Broadcast, Not Just Sales

You manage NFL playoff packages, rate exceptions, agency roll-ups, high-frequency advertisers, and new business leads all at once.

That ‘s not something other CRMs or pricing tools were built to handle.

But that ‘s exactly what ShareBuilders is for.

Our CRM and Pricing tools are built side-by-side, from the ground up, specifically for broadcast and media sales. The SB Design System helps us create consistent, intuitive interfaces across both products, making the platform feel cohesive no matter what screen you’re working on.

 

Let ‘s Keep Building Together

Every time you tell us something ‘s confusing or inefficient even if it feels small it helps shape the next component, feature, or pattern we release.

So please keep sharing. It doesn ‘t just go into a spreadsheet. It goes into the system.

The SB Design System isn ‘t just behind the scenes.
It ‘s behind every improvement you ‘ve seen and every one still to come.

Recent Posts