Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?
Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.
That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.
The Hidden Cost of Cold Calls
Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.
It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.
Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.
Smarter Outreach Starts with Enriched Data
Imagine opening your CRM and instantly seeing:
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The correct contact with title, email, and phone number
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A full DISC assessment of the contact you are reaching out to
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Pain points and insights for every account
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Brand logos, colors, and taglines
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Past activity and pending revenue, all in one view
That’s not a dream — it’s data enrichment done right.
Powering Personalization with Purpose
Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.
Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.
With the Data Enrichment Assistant, your team can:
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Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.
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Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.
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Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.
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Accelerate Sales Cycles: Spend less time researching and more time selling.
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Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.
More Than a Tool — It’s a Revenue Strategy
Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.
For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.
Built for Media Sales. Backed by ShareBuilders.
At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.
So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.
Ready to Activate Warm Leads at Scale?
Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!
Your budget is only as good as the data you use to create it with. Without reliable data, your budget is highly likely to miss the mark. With accurate historical data, you can build a budget that you and your sales team can stand behind with confidence for the year ahead.
Understand the history of your key accounts
One thing that every sales team must have a solid understanding of is their key accounts. However, it is not enough to simply know the average spend of these key accounts. Many variables in the market in a given year can greatly fluctuate the amount these key accounts spend.
How much does your largest auto account spend? Were they up or down last year from that number? Have they been trending back to normal spending figures in recent months? Are there any variables ahead that might affect their spend? These are all questions to take into consideration when factoring key accounts into your budget.
Once you not only understand the typical buys of your key accounts, but their behavior in certain market conditions, you will have a much better grasp on a substantial portion of your budget.
Dial in on political years
It goes without saying that political spending has an influential impact on budgets, particularly leading up to a presidential election. Of course, we need to understand how much revenue is generated from political ad buys, but we also must understand their impact on our core revenue. Recognizing trends in political spend, as well as political displacement to core revenue dollars, will help you gain a truer picture of overall revenue in political years.
As we discussed with your key accounts, it its important to understand recent trends in political spending. Sure, you may have a solid grasp on the average revenue generated from political buys, but how has that changed over time. Recently, we have seen old swing states become less so, and other states falling more into the swing state category that were not in years past.
Finally, it is also important to understand your local elections and the impact they have. To say you saw an upswing in political spend during the last election cycle is not enough. An unusually hotly contested election will naturally bring in more political dollars. It is important to have a firm grasp on the impact that elections like these have on your bottom line and know whether or not that is to be expected in an upcoming political season.
The impact of big events
The Super Bowl, the Olympics, award shows, and more will be a contributing factor in your budget discussion. As with political revenue, you must be able to identify trends in years you air big events or are up against a big event in a prior year. It is also imperative to understand trends in the impact events like the Olympics have on your market. We will often see the Olympics act as a revenue vacuum to the surrounding months. Is that something that has remained constant in your market, or has that changed over time? When you understand these sorts of trends, you can apply them in your budget discussions instead of simply extrapolating historical data over future quarters.
Simplify the process
Better data equals a better budget, and therefore, more confidence in your budget and the year ahead. However, tracking all this data can require hours spent combing through spreadsheets and paperwork. Software solutions are available to simplify the process and put the data you need at the forefront, allowing you to save time and money spent creating a budget you and your sales team can get behind.
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