Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?
Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.
That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.
The Hidden Cost of Cold Calls
Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.
It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.
Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.
Smarter Outreach Starts with Enriched Data
Imagine opening your CRM and instantly seeing:
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The correct contact with title, email, and phone number
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A full DISC assessment of the contact you are reaching out to
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Pain points and insights for every account
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Brand logos, colors, and taglines
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Past activity and pending revenue, all in one view
That’s not a dream — it’s data enrichment done right.
Powering Personalization with Purpose
Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.
Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.
With the Data Enrichment Assistant, your team can:
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Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.
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Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.
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Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.
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Accelerate Sales Cycles: Spend less time researching and more time selling.
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Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.
More Than a Tool — It’s a Revenue Strategy
Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.
For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.
Built for Media Sales. Backed by ShareBuilders.
At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.
So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.
Ready to Activate Warm Leads at Scale?
Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!
We all know the clichs about the current state of our world unprecedented times, trying times, uncertainty they all mean one thing. There is a lot we don ‘t know. That is certainly true with sports. This is where Efficio can shine for you. Combine your data with our tools to give you the best picture of where you stand and your path forward.
This year ‘s Superbowl provided an epic comeback, basketball was at its season start, and baseball players were packing to go to spring training. Radio and TV stations had sponsorslined up for pre-games and scoreboard shows. The revenue was laid in for the season. Then, it came to a screeching halt. With the silence on the field, the court, and the course, came silence from the sponsors, as the revenue from sports was pulledfrom the stations.
Sure, people were still drinking beer, eating snacks, using wireless, and even buying cars. However, at least part of the emotional buying of sports sponsorships is the emotional connection to the team, and if the team and the fans are at home, those sponsorships are not attractive.
We have waited. Stations have done their bestretaining business and offering incentives to those who stayed on the air, but no games, no races,andno tournaments has had a major financial impact.
When we see NBA players checkinginto Disney, ready to practice for their abbreviated season, baseball players takingtheir home fields for batting practice, and NASCAR racing in empty stadiums, it can ‘t help but bring a smile to our facesand some hope to our lives. With that,it istime to sell sports!
Using Efficio, or your CRM, you can pull reports that can help you target the right advertisers. Of course, you know who your key sports sponsors are, but you can go deeper! The Year to Year report can tell you who was on this time last year, as well as pinpoint some medium advertisers who are now ready to shine in sports coverage. The New/Returning/Non-Returning Report will show you,at a glance,your non-returning business from big to small, as well as your business that is returning for less. Can you come up with a great idea or opportunity for them, to get them re-engaged in your teams?Also,take part of in sales meetings to brainstorm categories that may need to be highlighted right now, or are ready to re-open. Efficio has a great report that shows you how much these categorieshavespentandwhichadvertisers in that category you have had on the air in the past.
We aremore than happy to show you what these sports mean for your station(s) and how to strategically price your avails to maximize the revenue.Don ‘tforget, we house your historical information, allowing you to call on the past to better inform future decision making!
Sportsareready to return. YOU can be ready to recapture lost revenue. Use your CRMand other tools at handto help you scoreand make an epic comeback!
