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Teamwork

by | Mar 7, 2018

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

I am watching my tiny six-year-old cheerleader work with the others on her team to line up right and count one-two-three-four as they do their moves together. They are preparing for another competition, after having made their debut last week. They took second in their age group and were as thrilled with their second-place trophy as any Olympic gold medalists.

Second? My ultra-competitive self-wonders what another team did that was better. Maybe I should watch the routine a few more times and practice with her at home. Maybe she needs to work on sharpening up her cartwheels. Maybe they ALL need more practice, and to listen better and to be more like those crisp talented teams you see competing at Disney World on ESPN.

Then, as I watch, I notice: not once did they fault another person on their team. Not once did they get upset when the five-year-old had trouble balancing on their upraised hands. Not once did they seek punishment for a teammate who was fidgeting with the excess energy found in a kindergartener. Not once did they point fingers at who wasn ‘t in position. Instead, they helped their teammate get into position, they softly reminded the fidgetier it was time to be still, and they said, That ‘s ok! to their comrade who had the balance problem.

Media sales is very much an individual sport but is it? Sure YOU get paid YOUR commission and are measured by YOUR billing. You are right, and most of the people you work with take home a smaller paycheck than you. And I have heard it said in the sales pit that NOTHING happens without sales! We have our tools, such as a CRM and inventory management, to help us be the best. But the traffic director can give an important client a more favorable position, or not, manipulating software all day long. Even though the AEs may not like a certain song or promotion, you have to leave it up to the Program Director, and trust that they know what is best to get ratings (which help your sales) based on their research and know their audience. The engineers are up at hours we don ‘t like to think about and doing technical stuff we don ‘t understand with tools we shouldn ‘t touch.

So maybe we ALL should sometimes act like six-year-olds. Maybe we should strive to be our personal best (because let ‘s face it, our income depends on it); but maybe we should not assume anyone who isn ‘t in sales, or isn ‘t the lead cartwheel, is not as good. And maybe we should help our station teammates instead of pointing fingers. Maybe we should listen more and fidget less.

Now, let ‘s all go get some ice cream!

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