Separation – More Than the Box that the Copy Paper Came In

by | Apr 21, 2017

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.


Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.


Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.


More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.


Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.


Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

In media sales, things don ‘t always work out. Not every job is the best match to a person ‘s talents. So sometimes, parting ways is best. Whether it be initiated by the employee (there is a better opportunity across the street or across the country), or by the station (Sometimes these conversations can be difficult), once the decision has been made, all parties are better off if the exit is smooth.

I ‘m betting that, at your station, there is a Separation Checklist of some sort. Turnover the office keys check! Turn over employee id cards check! Fill out any necessary paperwork check! Change orders in traffic check! Forward phone and email check! And finally, lock them out of their computer check!

And after their personal effects are boxed up and the door closes behind them, you are done!

Or are you?

The web has changed how much data to which we all have access. Stations have many software systems, from traffic to their CRM to production to inventory analysis and more. Now days much of this is web-based and even cloud-based. Yet, it is often forgotten that former employees may still have access to all of this. They may see a master account list, complete with contacts; billing; rates; historical billing; competitive spending; what is pending; digital plans; what spot ran when and the list goes on. If they are going to another market or even another industry, they probably are leaving all of that behind them and only keeping the fond memories. If that difficult conversation came into play, or they end up across the street, their access to that information could conceivably end up in your competitors ‘ hands.

We at Efficio are not saying that everyone who leaves your organization is unscrupulous and leaking your sensitive data. We are saying that there MAY be someone who leaves your organization who doesn ‘t have your best interests in mind any longer, and they may have access to your sensitive data. Your web-based software partners give you control over who can get that data. User names and passwords were always required, but with shortcuts, auto logins and password memory, it is easy to forget that the portal was, at one time, locked.

So those of us at Efficio and your other software vendors ask you to take a few minutes and think about all of the data in all of the programs that your employees have access to. Once you have that list, define who can and should make the necessary log in and permission changes. Add it to your Separation Checklist. Lock them out of the office, their computer AND your software programs.

Locked out of CRM Check!