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Goodbye and Hello

by | Dec 10, 2015

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

My laptop has seen better days. MUCH better days. When I was traveling with Efficio ‘s IT President for a presentation recently, he was horrified when I dragged out my everyday work, leisure and travel companion, which has served me so well. You may NOT take that out of your bag in front of them! he commanded. I sheepishly agreed, but it was a necessity. It has MY wallpaper on it, MY favorites, MY work shortcuts, MY silly game, MY training and management documents and correspondence history you get the idea. It also has a bunch of stuff that somehow crept on there during my last five plus years as I have traveled, virtually and literally, around the country helping those in media sales use software to make more money.

Then the research and shopping began for a replacement. Things have changed in the last six years! I decided on a Surface Pro, with specs to meet my needs in both my business and personal lives. New boxes arrive! As I was leaving the next day for company meetings, I took it all with me. How our IT guy ‘s eyes shone when I pulled out the boxes! In no time, he had me up and running with some basics. And it does this and this and this and this he shared excitedly!

As his excitement grew, mine became mixed with apprehension. Do I need all this? Where are my Facebook and my Linked In? Where is my game? My work shortcuts? I need Office again to get my Outlook, I guess. I don ‘t need multiple pen tips for sketching! I need MY STUFF!

I realized that is the way most of us feel when faced with change. We are excited, but can be overwhelmed as we try to get our bearings.

Users of new software in media sales feel the same way. Efficio, for example, has a zillion or more report configurations. But our users only need THEIR Billing plus Pending, THEIR Activity Report, THEIR Non-returning report. They have developed their path for adding potential business. They want to see their accounts listed in a certain way. Some use it as their organizational lifeline, others use it as a nifty account list. And all are alright. Just know there is more there if you want it, and, just like the HELP found on my new Surface Pro, Help is often found in that upper right hand corner.

With this change, I have realized some things that relate to media sales:

  • Embrace change if it can make you leaner and meaner, and make you more money.
  • Don ‘t become comfortable with technology it is always improving so you can improve with it
  • Stretch yourself. Learn a newer, quicker way to do things so you can free yourself.

So this is the final blog I will write on my comfortable laptop that has made its last flight and is now held tenuously together by duct tape. I bid adieu to my old friend, and with excitement (and a little trepidation) will open my new device. Recognize your electronic devices and software may upgrade, change, and have more than you need right now. Embrace it, use it, and soon it will become YOURS.

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