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The walls are coming down!

by | Sep 30, 2015

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

The walls are coming down. Software providers are finally working together to make your job easier.

Historically, keeping data hostage was a strategy for some software providers to create customer stickiness because they couldn ‘t live without you. It kept customers around and paying, but it also created a negative relationship. No one wants to be held hostage which resulted in customer complaints and demands for more. This opened the door for competitive products to surface filling the voids.

In addition, many vendors would question why work with other industry players when they can just build their own and compete. While that is true, many of us, including Efficio, have learned every software tool brings its own set of challenges. Anyone can build a basic product, but to successfully deliver a product, you need dedicated experts and users. Lacking these teams will lead to inferior products.

As a result more and more providers are opening their doors to strategically align with complementary products, including Efficio. At the top of our product road map we are excited about a whole series of integrations all focused to simplify a sales person ‘s job.

  • Efficio will accept leads from any source to seamlessly convert to account requests eliminating redundant entry.
  • If you already have a proposal in Tapscan, simply attach it to a sales opportunity where Efficio can automatically create Pending Dollars, analyze Pending Inventory, grade rates, and much more.
  • You ‘ve collected a wealth of information about the client and proposal, why re-key it into traffic (Marketron, Wide Orbit, etc.) to create an order? Efficio can send what you ‘ve gathered electronically at the click of a button to prefill the order.
  • The sales cycle doesn ‘t stop at an order. Production requests are an important step. Again, why reenter the same information. Seamlessly view or create production requests powered by vCreative.
  • We already have a wealth of traffic system integrations, but we have several projects make them even more efficient and effective.

Your data will be more connected. Less places to hunt and gather. Less training. Less frustration. More time selling and exceeding goals.

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