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EFFICIO CELEBRATES EFFICIO 5.0 AND PRESENTS NEW GROUNDBREAKING TOOLS AND INTEGRATION AT INDIANAPOLIS TRADE SHOW

by | Sep 10, 2014

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

INDIANAPOLIS, IN, September 9, 2014 Efficio Solutions, Inc. today announced broadcast operators are confirming the outstanding success of Efficio 5.0, released early in 2014. Efficio 5.0 has made media sales CRM and Yield Management, the easiest and most intuitive and productive system for over 850 radio and television stations across the US and Canada. Efficio Solutions is the premier provider of web-based sales management software to the media sales industry.

Presenting our clients with a total redesign of our existing Efficio product was a major undertaking and substantial risk, said Efficio Co-President David Einstein. It ‘s a lot of work and creates substantial change for our longtime customers. We have been collecting feedback and input from our clients for many years, so we just listened to what they needed, implemented it using the newest and best tools and technology available and Efficio 5.0 was born. We provided incremental value by developing a tool we call Traffic Sync, that automates the data upload process from traffic systems to Efficio multiple times each day. The substantial improvements to Efficio 5.0 coupled by the automated traffic integration are a homerun and our customers are thrilled!

Efficio Sales Manager, Chris Crawford is reporting similar excitement about the Efficio products from clients as well as prospects at the NAB/RAB Radio Show. The innovations we ‘re bringing to the show are getting outstanding reviews from our clients and prospects alike, said, Chris Crawford. Because we offer such a flexible suite of standalone and integrated tools, like CRM, Yield Management, Corporate Rollup and more, we can meet the needs of any media broadcast sales operation, large or small with radio only or television as well. Our automated Traffic Sync tool coupled with the integration with mobile devices and tablets, Microsoft Office, Google, etc., brings anywhere, anytime access and powerful value to our clients!

Einstein and Crawford are offering product demonstrations at the Radio Show and are excited to share the value and benefits of the Efficio media sales management solution to broadcast operators in attendance. We ‘ll show broadcasters how to get engagement, visibility and productivity from their sales organizations, said Crawford. I can ‘t stress enough the impact a system like this can have on the success and competitive advantage of today ‘s media sales organizations. I ‘m scheduling demonstrations here and at the upcoming NAB Small Market Television Exchange Show in San Antonio. Don ‘t miss your chance to see it! said Chris. Call Chris Crawford at 877-EFFICIO (333-4246) ext. 825, or email him atccrawford@efficiosolutions.com.

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