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A Health Check

by | Apr 28, 2014

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!
media sales CRM will promote healthy busienss Are you working hard to improve the health of your business?
Students exercising with dumbbells, Western High School, Washington, D.C., c.1899. Frances Benjamin Johnston, photographer. Library of Congress.

As they say, health is wealth. The challenge is trying to sustain it. It ‘s not just about stepping on the scale, but applying a positive and healthy attitude to the many facets of your career and personal life.

Technology

You may never have nor need the latest technology, but being behind can cost you time and money. The key is not being too far behind. For Windows XP users, it ‘s your turn to upgrade. Microsoft terminated support of this operating system on April 8, 2014, which means that as soon as the next vulnerability is discovered, everyone still using XP will be exposed. Surprisingly, 20% of Efficio ‘s users are still using Windows XP.

If your phone still has a cord or it flips, it ‘s time to upgrade to a Smartphone. Your efficiency will significantly improve to justify the investment. If you have one and don ‘t use it, once a month do a search for top apps and tips for your device to help take advantage of it. Some folks are turning in their PCs and replacing them with a tablet. How well are you using technology to help you?

Physical Well-being

It ‘s no mystery that the key to physical health is a good diet and exercise. Doing something about it can be very challenging in a society where eating is a sport and many jobs require sitting in a chair eight hours a day. From an exercise perspective, many of us lack motivation.

The question to answer is what will create the motivation? Perhaps challenging a friend, accomplishing a goal you ‘ve always wanted to attain, or doing something for charity? It all starts with today.

Regarding diet, we didn ‘t develop bad eating habits overnight, so chances are they won ‘t go away at that pace either. Depending on how far you ‘ve strayed from a healthy diet, it ‘s only as far away as your next meal. Find something healthy that is sustainable, meaning that you will eat it more than once. Yes, a green smoothie full of kale, cucumber, lemon, and parsley is healthy, but if you can’t handle the flavor, there are lots of other options besides that and fried food.

Work Relationships

It ‘s easy to assume that you have a good relationship with all your clients, but taking a step back can perhaps help shed light on clients that have not received enough attention or need development. This can be measured in a number of different ways. If you have an industry-specific CRM and analytics solution, it is easy to look for clients or prospects you haven ‘t contacted in a while.

To measure the quality of your client retention, one of many ways is to measure new, returning (attrition/growth), and lost business. Regularly review your relationships with clients and look for any gaps to fill. Work relationships aren ‘t limited to just clients. Co-worker relationships are equally as important. How well do you know your clients and co-workers?

Social Network

Your network will continually be growing, so taking care of it should to be part of your regular process. LinkedIn is a great professional way to connect with your business contacts and to get introduced to new contacts. Even if you aren ‘t comfortable or need to share your life with others on Facebook, you can still use LinkedIn professionally to keep in touch. You don ‘t have to send a request to everyone you ever met, but you do have to start somewhere. How strong is your network? What would happen if you lost your job today? Who would you contact?

The good news: it is never too late to work towards improving your health. It’s a life-long journey that will always present challenges. With regular check-ups, you’ll be able to help stay on track.

By Matt Longhouse, Co-president of Efficio, IT

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