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I Admit it. I Am Challenged.” And So Are YOU!

by | Jun 11, 2013

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!
deal with your weaknesses in media sales Are you organizationally challenged? Get a friend in your office to give you a hand!
Postal clerks sorting the mail, 1890. National Postal Museum.

I freely admit it. I am organizationally challenged. I am NOT unorganized. OK, I am, but the politically correct term is that I am organizationally challenged. Last week I shared some ideas on how you in media sales can find your strong suits so that you can maximize what you do best. Now let ‘s look at how to find what challenges you blunt meaning: what you don ‘t do as well. Even more blunt: your weaknesses.

  • What things do you keep putting off? Figure out what things you dread to do. If you had a personal media sales assistant, what things would you want them to do for you? Think about what you have to make yourself do, or schedule time so you will force yourself to get it done. Those things are your challenges.
  • Ask your coworkers and family. Ask your BFFs for some honesty. You have already heard what you do well; now is the time for the truth about what you don ‘t do so well. You probably already know what they are going to say, so don ‘t get defensive (no one is great at everything). Laugh at yourself and get a better understanding of how others see you.

Now you know the good, the bad, and the ugly about yourself as a media seller. You have already asked your manager to help provide you with opportunities to do more of what you are good at. It must be understood that you will never be great at everything. So how do you do damage control, given that you have a few challenges?

  • Make a plan. If you are organizationally challenged, resolve to clean off your desk before you go home once a week, or utilize a CRM system to make yourself more efficient. If you are relationship challenged, set aside time to get to know your clients and co-workers better. If you are not a natural leader, be a great soldier and occasionally step up on projects that you are passionate about. If you don ‘t have as much of a business mind, get some education so you can better understand. Find ways to become competent.
  • Use your CRM system to set reminders and pay attention to alerts. Make time to organize, work on relationships with your clients, or learn about the business. You don ‘t have to be the best, but you don ‘t want a challenge that is part of your make-up to be your downfall. Use your CRM tools to remind you. They are there to make you better.
  • Utilize your team. Perhaps someone on your media sales team needs help writing proposals, which is one of your strengths. They may be great at coming up with problem-solving ideas, whereas you are creatively challenged. Use the strengths of others on your team to balance your shortfalls, and be mindful of sharing your strengths in return.

I can laugh at my organizational challenges because I take pride in the fact that my supervisors have commented that they were surprised to know that I am challenged in this area. This is because I have found ways to use my strengths to my and my company ‘s advantage while finding ways to keep my challenges from dragging me down. Use your tools and the people around you for honest self-analysis and make plans to soar and to overcome your challenges.

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Planning challenged? This calendar will jump-start all your creative ideas!

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