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Greater Media Signs Corporate Deal With Efficio Solutions for CRM and Corporate Rollup

by | Aug 15, 2012

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

COLUMBUS, OH, September 9, 2012 – Greater Media has chosen Efficio Solutions as its corporate customer relationship management system. Efficio Solutions is the premier provider of web-based, media sales management software, EfficioTM.

Efficio ‘s sales system will enable Greater Media to drive advertising sales higher by making every seller and manager more efficient, knowledgeable, and accountable, said David Einstein, Efficio Solution ‘s co-president.

Efficio ‘s comprehensive CRM and corporate roll-up modules will be tailored to suit the needs of Greater Media ‘s sales, financial, and management teams, allowing them to work together to drive their advertising sales and revenue in an integrated, information-intensive environment.

Greater Media, based in Massachusetts, is the parent company of 22 AM and FM radio stations in Boston, Charlotte, Detroit, Philadelphia, and New Jersey, as well as a group of weekly newspapers in central New Jersey. Choosing Efficio Solutions showcases Greater Media ‘s dedication to providing cutting-edge technologies and streamlined service that will facilitate profitability and greater productivity for their sales team.

Efficio Solutions, Inc., developers of Efficio, was founded in 1999 by broadcasters for broadcasters and offers a unique web-based and centralized media sales management and CRM suite to over 8,000 users.

For more information, visit www.efficio.wpengine.com or call David Einstein at 877-EFFICIO (333-4246) ext. 814.

About Efficio:

EfficioTM focuses on ease of use and was created to make sales processes, data access, and collaboration and analysis more efficient by integrating all aspects of the media sales business, including strategy, execution, and performance into a centralized web-based environment. These tools, coupled with Efficio Solutions ‘ commitment to customer service, enhancement capabilities, and cutting-edge technologies, ensure that client stations keep pace with the changing needs of their business and retain an unparalleled competitive advantage in the media sales industry.

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