ShareBuilders for TV

Combining sophisticated software and personalized, expert consulting to get the most out of your inventory and help you navigate the complexities of a competitive market.

Reporting

Struggling to pull together the numbers you need for meetings or budget planning? Frustrated that you need to search multiple systems for the information required? We are a one-stop shop to easily provide the data you need to make smart decisions for your future growth and profitability. Our Daypart Contribution Charts, Price Plan reports, and Budget Builder are all downloadable. They provide the historical analyses you need to make nimble, wise decisions when it comes to your current and future bottom line.

Forecasting

Marry the knowledge you have of your unique market with our comprehensive science to maximize profitability. You are the artists when it comes to navigating the idiosyncrasies of your market. Combine your art with our science to effectively price to the demand that exists instead of just hoping you can hit your numbers. Our complex forecasting tools, along with your own consultant, will help you stay laser focused on reaching your goals.

Rate Cards

How many hours a week do you spend creating rate cards for your team? Our rate card creation will save you hours of analysis so you can get back to what you do best – growing sales. Our forecasting tools will ensure you are priced to the demand in the current market. Knowing you are making prudent choices in pricing, you can rest assured that our customizable cards will allow you to streamline the maximization of your inventory sellouts.

Inventory Management

Why look at a bland spreadsheet when you can view a graphic depiction of your inventory and proactively catch problems before they affect the bottom line? Compare current ratings, AURs, and sellouts to previous years’ at the click of a button. Our projected sellout indicators help you respond quickly so inventory remains fluid.

Holding Capacity Model

By analyzing the competitive landscape in your market, we can tell you where you have pricing power and show you the weaknesses in your competitor’s arsenal. Our Holding Capacity model is a great predictor of future revenue shares and provides valuable historical insights during the budgeting process. Our data is more comprehensive than most and we’re constantly updating the model to reflect changes in programming.

"Tribune Broadcasting has been a long time supporter of the ShareBuilders yield management tool, which allows our sales management to make smart pricing decisions and effectively maximize inventory/revenue for their stations. It provides a pragmatic approach in weekly consultation with stations, and saves time for our sales managers."

-Angela Betasso, Chief Revenue Officer, Tribune Media

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"ShareBuilders is an exceptional inventory management tool. Working in a fast pace industry, our managers need to be customer facing and coaching their account executives. ShareBuilders affords them the ability to free up their time and spend more time in the field. ShareBuilders is one of the most important inventory management tools available to help manage changes in supply and demand and sell outs."

-Miles Cathey, Director of Sales, KHOU - Houston

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"ShareBuilders allows us to proactively price and have confidence to not engage in the “race to the bottom” in our marketplaces. We feel the accuracy in holding capacity continues to help us price aggressively to get more than our fair share at times. The budgeting tool is a key for us. Overall, we feel like ShareBuilders gives us great insight into markets and creates a pricing confidence based on data that’s easy to understand and use effectively. We can’t really get this anywhere else in such an easy format."

-Missy Evenson , VP Sales, Local Media, EW Scripps Company

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“I have found their revenue forecasting, inventory consumption insight and weekly calls to be highly valuable sales management tools. As you know no one product is a savior, but I really like the way ShareBuilders analyzes data and gives managers a highly accurate tool to make better and smarter inventory and pricing decisions.”

-Andy Delaporte, Director of Sales, WVUE - New Orleans

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