Product Roadmap Highlights:

Integrate With WideOrbit Media Sales

 

In the past few weeks you may have seen mention of our Product Roadmap.   To summarize briefly, we are deciding what new products and services to offer, and we’d love your input.  This week we thought we’d give a spotlight to one project: Integrate with WideOrbit Media Sales (details below).

If you like what you’ve read and/or if you’d like to hear about other ideas, simply click on the link below, (you can vote by leaving your email and marking Critical or Nice-To-Have). If you’ve already voted, first thank you, however, give a peek at this idea as it is a late edition. Thanks in advance for making ShareBuilder better!

Integrate With WideOrbit Media Sales

 Summary

Incorporate proposal data from WideOrbit Media Sales (WOMS) and/or the soon to be launched WideOrbit Seller Console.

What insights could we derive from proposal data?

  • What are the total dollars in proposal stage?
  • Does a specific proposal meets a managers standards (i.e. grading the average rates against station’s recommended ratecard?)
  • What is the expected impact to inventory if a specific proposals is won?
  • What is the average number of days in proposal stage?
  • What is the Win / Loss ratio (overall, by AE, on certain types of clients?)

Benefits

  • Improved Forecasting
  • Improved Inventory Control (proposal “grading”)

ShareBuilders TV Forecast

 

L+N TV
Q1 -4.1%
Q2 -2.3%
Q3 -1.4%
Q4 -1.7%
July Aug Sept Q3
Local 1.6% -4.9% 1.0% -0.8%
Natl -2.1% -6.0% 0.5% -2.5%
L+N 0.5% -5.2% 0.8% -1.4%
Oct Nov Dec Q4
Local 7.0% -3.0% -6.5% -0.2%
Natl 2.0% -11.0% -15.0% -7.2%
L+N 5.9% -4.7% -8.4% -1.7%

TV Forecast Observations

 

Q3 Local

Week-to-Week Pacing Changes

Q3 Local has had a nice week, adding 0.3 points due to a 0.9-point pickup in September.
  • This growth was widely seen across most categories, likely due to slowdowns in September last year due to political.
Forecast Updates
We see September growing from here as 2018 fizzles out due to continued political displacement and will hold the +1% forecast for the month. This leaves the quarter at last week’s -0.8%.

Q3 National

Week-to-Week Pacing Changes

The quarter ticked up 0.4 points thanks to a 0.8-point drive in September, growth seen in most categories.

Forecast Updates

Like Local, September should continue to grow against the 2018 slowdown, and as such we will hold the 0.5% estimate, or -2.5% for the quarter.

Q3 Local + National

There is a little money still hitting September as we get to the back half of the month, but most of the pace improvements from here will come from 2018 falling. The combined quarter will end up somewhere around -1.4%.

 

Q4 Local

Week-to-Week Pacing Changes

We’d really love to report that Q4 Local pace improved this week, but alas, it was down 0.3 points. However, Q3 came in similarly, with declining pace until the beginning of the last week of the quarter. This means we have 1 more week of declines before we see an uptick begin next week. All 3 months see little growth, though October is faring better than the rest, likely due to a combination of 2018 slowdown as well as it being the first month of the quarter. When you analyze the categories, some are seeing improvements in the quarter, which is a good sign. Here’s who’s looking up:

  • NBC, CBS, ABC, and MyNets
  • The Midwest and West regions
  • The 21-65 and 66-100 DMA groups
Forecast Updates
  • As we get closer to the start of the quarter, we will begin to trust our percent of finals charts more, particularly if they’re showing us a more negative outlook.
  • The good news is that at this point the Q4 charts are suggesting that things might be a little stronger than our current forecasts. Q3 was about 4 points late, and at this point we only show Q2 about 2 points later than other non-political years.
  • Our cautious nature tells us to wait until we see continued good patterns against prior years to take up the forecasts, but we certainly see no reason to move down.
  • So, our forecasts stay at:
    • +7% for October
    • -3% for November
    • -6.5% for December
    • -0.2% for the quarter

Q4 National

Week-to-Week Pacing Changes

While Local isn’t growing (yet) National has continued its slow rise, adding 1.8 points in the last week.
  • Each month is up, with the most substantial growth seen in December.
  • The vast majority of the categories are improving substantially, though they all still have quite a way to go to get out of double-digit negative percent changes versus last year.
Forecast Updates
  • We’re certainly still seeing very weak pace in Q4, but like Local, if the Q3 lateness is any indication, Q4 might be stronger, particularly in October and November.
  • We know we’re waiting on big late accounts like Dodge/Jeep/Chrysler. Hopefully some of these late accounts are big Prime and Sports buyers, as those dayparts are still running more open than others. We’re conservative forecasters these days, so like Local, even though there may be upside, we’d like to get closer to the quarter before we respond, and will hold at these figures:
    • +2% for October
    • -11% for November
    • -15% for December
    • -7.2% for the quarter

Q4 Local + National

-1.7% for the quarter still feels right, potentially closer to flat. We look forward to seeing how things look once the lateness catches up to us.

ShareBuilder Spotlight: Program History Report

Working with ShareBuilders has many benefits beyond our forecasting tools and rate cards.   Because we have access to so much historical data, we can easily share it with you in easy to read formats.  Our Program History report is one way we can help you see a history of Revenue, AUR, and Sellout for individual programs or dayparts.    We can modify which rows and columns you want to see and then download into a spreadsheet.  Good rule of thumb: if you’re trying to compile multiple years or quarters of data, ask your ShareBuilders consultant first.  More than likely, we can pull the information you need quickly.

 

TV Pacing Charts Q3

      Jul Aug Sep Q3
    All SB TV Stations TV Executive Summary Pace 1.6% -4.9% 0.7% -1.0%
             
    ABC Stations TV Executive Summary Pace 4.6% -1.1% 1.4% 1.5%
    CBS Stations TV Executive Summary Pace 0.6% -6.7% 0.5% -1.9%
    NBC Stations TV Executive Summary Pace 1.0% -4.0% 2.3% -0.3%
    FOX Stations TV Executive Summary Pace 5.6% -2.5% 3.9% 2.2%
    CW Stations TV Executive Summary Pace -4.3% -8.7% -6.5% -6.6%
    MNTV Stations TV Executive Summary Pace -2.4% -10.7% -3.3% -5.9%
    TV Independent Stations TV Executive Summary Pace 2.6% -4.1% 0.4% -0.5%
             
    Midwest TV Stations TV Executive Summary Pace 4.6% -5.6% 3.5% 0.5%
    Northeast TV Stations TV Executive Summary Pace -1.0% -5.1% 0.3% -1.9%
    South Atlantic TV Stations TV Executive Summary Pace 6.9% 0.6% 2.9% 3.3%
    South Central TV Stations TV Executive Summary Pace -1.5% -6.9% -2.9% -3.9%
    West TV Stations TV Executive Summary Pace -1.5% -7.3% -0.6% -3.3%
             
    TV DMA Rank 1→20 Stations TV Executive Summary Pace 2.3% -6.0% -0.7% -1.7%
    TV DMA Rank 21→65 Stations TV Executive Summary Pace 4.9% -4.0% 0.3% 0.2%
    TV DMA Rank 66→100 Stations TV Executive Summary Pace -4.9% -9.2% -2.0% -5.4%
    TV DMA Rank 101+ Stations TV Executive Summary Pace -0.3% -3.1% 3.7% 0.0%
             
    All SB Radio Stations TV Executive Summary Pace -37.5% 1.3% -5.1% -14.8%
      Jul Aug Sep Q3
    All SB TV Stations TV Executive Summary Pace -2.1% -6.0% -0.9% -3.0%
             
    ABC Stations TV Executive Summary Pace 2.3% -5.8% 2.9% -0.6%
    CBS Stations TV Executive Summary Pace -3.4% -7.8% -7.8% -6.5%
    NBC Stations TV Executive Summary Pace -3.1% -7.0% 2.8% -2.5%
    FOX Stations TV Executive Summary Pace 4.0% 1.3% 7.5% 4.4%
    CW Stations TV Executive Summary Pace -4.1% -6.5% -3.5% -4.8%
    MNTV Stations TV Executive Summary Pace -14.0% -11.0% -12.1% -12.2%
    TV Independent Stations TV Executive Summary Pace -4.7% -6.4% -4.8% -5.4%
             
    Midwest TV Stations TV Executive Summary Pace -0.4% -12.5% 0.4% -4.6%
    Northeast TV Stations TV Executive Summary Pace -8.0% -7.0% -1.5% -5.4%
    South Atlantic TV Stations TV Executive Summary Pace 3.7% -0.9% 1.3% 1.2%
    South Central TV Stations TV Executive Summary Pace 0.0% -4.6% -1.5% -2.2%
    West TV Stations TV Executive Summary Pace -6.9% -3.7% -3.1% -4.4%
             
    TV DMA Rank 1→20 Stations TV Executive Summary Pace -6.2% -7.7% -8.4% -7.5%
    TV DMA Rank 21→65 Stations TV Executive Summary Pace 0.2% -0.8% 3.1% 0.9%
    TV DMA Rank 66→100 Stations TV Executive Summary Pace -12.4% -14.5% -3.8% -10.4%
    TV DMA Rank 101+ Stations TV Executive Summary Pace 6.3% -6.5% 7.9% 2.0%
             
    All SB Radio Stations TV Executive Summary Pace 6.0% 2.7% 3.9% 4.1%
      Jul Aug Sep Q3
    All SB TV Stations TV Executive Summary Pace 0.0% -6.2% -4.0% -3.3%
             
    ABC Stations TV Executive Summary Pace 2.9% -1.6% -4.3% -0.7%
    CBS Stations TV Executive Summary Pace -0.8% -8.2% -3.5% -4.1%
    NBC Stations TV Executive Summary Pace -0.1% -7.1% -3.2% -3.4%
    FOX Stations TV Executive Summary Pace 2.8% -3.5% 0.1% -0.1%
    CW Stations TV Executive Summary Pace -4.6% -10.4% -9.6% -8.0%
    MNTV Stations TV Executive Summary Pace -9.5% -15.0% -12.0% -12.2%
    TV Independent Stations TV Executive Summary Pace -1.8% -6.8% -4.8% -4.4%
             
    Midwest TV Stations TV Executive Summary Pace -1.3% -11.4% -7.0% -6.4%
    Northeast TV Stations TV Executive Summary Pace -2.1% -6.7% -3.5% -4.0%
    South Atlantic TV Stations TV Executive Summary Pace 5.9% -2.7% -2.6% 0.4%
    South Central TV Stations TV Executive Summary Pace 1.0% -4.3% -1.9% -1.7%
    West TV Stations TV Executive Summary Pace -4.0% -5.2% -4.7% -4.6%
             
    TV DMA Rank 1→20 Stations TV Executive Summary Pace -1.2% -6.8% -7.8% -5.1%
    TV DMA Rank 21→65 Stations TV Executive Summary Pace 1.1% -4.7% -1.7% -1.7%
    TV DMA Rank 66→100 Stations TV Executive Summary Pace -6.1% -9.3% -4.7% -6.8%
    TV DMA Rank 101+ Stations TV Executive Summary Pace 2.8% -6.2% -1.8% -1.5%
             
    All SB Radio Stations TV Executive Summary Pace 4.3% 4.8% 6.3% 4.9%

    TV Pacing Charts Q4

        Oct Nov Dec Q4
      All SB TV Stations TV Executive Summary Pace -7.8% -6.6% -5.5% -6.8%
               
      ABC Stations TV Executive Summary Pace -4.8% -7.0% -6.4% -6.0%
      CBS Stations TV Executive Summary Pace -4.9% -6.5% -3.1% -5.0%
      NBC Stations TV Executive Summary Pace -2.4% -3.8% -1.9% -2.7%
      FOX Stations TV Executive Summary Pace -6.1% -0.5% -4.0% -3.6%
      CW Stations TV Executive Summary Pace -20.9% -20.6% -18.7% -20.2%
      MNTV Stations TV Executive Summary Pace -12.9% -8.5% -8.9% -10.4%
      TV Independent Stations TV Executive Summary Pace -20.8% -21.6% -16.5% -19.9%
               
      Midwest TV Stations TV Executive Summary Pace -6.2% -7.4% -5.2% -6.3%
      Northeast TV Stations TV Executive Summary Pace -9.0% -10.1% -13.0% -10.4%
      South Atlantic TV Stations TV Executive Summary Pace -6.3% -3.6% 1.3% -3.6%
      South Central TV Stations TV Executive Summary Pace -7.5% -5.8% -6.1% -6.6%
      West TV Stations TV Executive Summary Pace -11.0% -7.5% -5.4% -8.4%
               
      TV DMA Rank 1→20 Stations TV Executive Summary Pace -10.9% -9.2% -9.4% -9.9%
      TV DMA Rank 21→65 Stations TV Executive Summary Pace -6.4% -5.4% -2.8% -5.1%
      TV DMA Rank 66→100 Stations TV Executive Summary Pace -5.6% -6.6% -0.2% -4.5%
      TV DMA Rank 101+ Stations TV Executive Summary Pace -5.8% -4.1% -5.0% -5.0%
               
      All SB Radio Stations TV Executive Summary Pace -7.2% -5.8% -1.2% -5.3%

       

        Oct Nov Dec Q4
      All SB TV Stations TV Executive Summary Pace -17.8% -18.7% -19.0% -18.4%
               
      ABC Stations TV Executive Summary Pace -20.7% -16.6% -17.7% -18.5%
      CBS Stations TV Executive Summary Pace -17.3% -17.0% -19.2% -17.8%
      NBC Stations TV Executive Summary Pace -10.4% -14.4% -9.8% -11.6%
      FOX Stations TV Executive Summary Pace -19.0% -18.9% -20.2% -19.3%
      CW Stations TV Executive Summary Pace -22.9% -21.2% -25.9% -23.1%
      MNTV Stations TV Executive Summary Pace -36.1% -37.5% -35.0% -36.3%
      TV Independent Stations TV Executive Summary Pace -10.6% -25.1% -32.9% -22.0%
               
      Midwest TV Stations TV Executive Summary Pace -18.1% -20.4% -17.4% -18.7%
      Northeast TV Stations TV Executive Summary Pace -26.7% -27.8% -20.1% -25.3%
      South Atlantic TV Stations TV Executive Summary Pace -16.8% -16.9% -21.0% -17.9%
      South Central TV Stations TV Executive Summary Pace -16.4% -12.0% -13.2% -14.0%
      West TV Stations TV Executive Summary Pace -13.6% -21.2% -26.0% -19.6%
               
      TV DMA Rank 1→20 Stations TV Executive Summary Pace -16.5% -21.9% -26.1% -20.8%
      TV DMA Rank 21→65 Stations TV Executive Summary Pace -17.2% -21.1% -18.7% -19.0%
      TV DMA Rank 66→100 Stations TV Executive Summary Pace -8.7% -10.0% -4.1% -7.8%
      TV DMA Rank 101+ Stations TV Executive Summary Pace -25.6% -11.1% -10.9% -16.9%
               
      All SB Radio Stations TV Executive Summary Pace 1.4% 3.2% 10.5% 4.0%
        Oct Nov Dec Q4
      All SB TV Stations TV Executive Summary Pace -10.8% -10.3% -9.7% -10.3%
               
      ABC Stations TV Executive Summary Pace -8.9% -9.4% -9.2% -9.1%
      CBS Stations TV Executive Summary Pace -8.6% -9.7% -8.4% -8.9%
      NBC Stations TV Executive Summary Pace -4.5% -6.8% -4.2% -5.2%
      FOX Stations TV Executive Summary Pace -10.4% -6.8% -9.5% -8.9%
      CW Stations TV Executive Summary Pace -21.4% -20.8% -20.6% -21.0%
      MNTV Stations TV Executive Summary Pace -21.8% -19.9% -19.3% -20.6%
      TV Independent Stations TV Executive Summary Pace -18.2% -22.5% -20.9% -20.5%
               
      Midwest TV Stations TV Executive Summary Pace -9.6% -11.1% -8.7% -9.9%
      Northeast TV Stations TV Executive Summary Pace -14.0% -15.3% -15.1% -14.7%
      South Atlantic TV Stations TV Executive Summary Pace -9.4% -7.5% -5.7% -7.8%
      South Central TV Stations TV Executive Summary Pace -10.2% -7.7% -8.3% -8.8%
      West TV Stations TV Executive Summary Pace -11.9% -12.3% -12.6% -12.2%
               
      TV DMA Rank 1→20 Stations TV Executive Summary Pace -12.8% -13.5% -14.9% -13.6%
      TV DMA Rank 21→65 Stations TV Executive Summary Pace -9.6% -10.4% -8.0% -9.4%
      TV DMA Rank 66→100 Stations TV Executive Summary Pace -6.4% -7.5% -1.4% -5.4%
      TV DMA Rank 101+ Stations TV Executive Summary Pace -10.9% -5.8% -6.5% -8.0%
               
      All SB Radio Stations TV Executive Summary Pace -4.5% -3.1% 2.2% -2.4%