Product Roadmap Highlights:

Integrate With WideOrbit Media Sales

 

??In the past few weeks you may have seen mention of our Product Roadmap.   To summarize briefly, we are deciding what new products and services to offer, and we’d love your input.  This week we thought we’d give a spotlight to one project: Integrate with WideOrbit Media Sales (details below).

If you like what you’ve read and/or if you’d like to hear about other ideas, simply click on the link below, (you can vote by leaving your email and marking Critical or Nice-To-Have). If you’ve already voted, first thank you, however, give a peek at this idea as it is a late edition. Thanks in advance for making ShareBuilder better!

Integrate With WideOrbit Media Sales

 Summary

Incorporate proposal data from WideOrbit Media Sales (WOMS) and/or the soon to be launched WideOrbit Seller Console.

What insights could we derive from proposal data?

  • What are the total dollars in proposal stage?
  • Does a specific proposal meets a managers standards (i.e. grading the average rates against station’s recommended ratecard?)
  • What is the expected impact to inventory if a specific proposals is won?
  • What is the average number of days in proposal stage?
  • What is the Win / Loss ratio (overall, by AE, on certain types of clients?)

Benefits

  • Improved Forecasting
  • Improved Inventory Control (proposal “grading”)

ShareBuilders Radio Forecast

 

L+N Radio
Q1 -5.9%
Q2 -1.3%
Q3 -1.0%
Q4 -13.1%
July Aug Sept Q3
Local 0.6% -4.2% -4.5% -2.7%
Natl 6.0% 2.7% -1.5% 2.5%
L+N 2.3% -1.9% -3.6% -1.0%
Oct Nov Dec Q4
Local -11.0% -8.0% -10.0% -9.7%
Natl -33.0% -25.0% 7.5% -20.4%
L+N -18.2% -13.3% -4.6% -13.1%

Radio Forecast Observations

 

Q3 Local

Week-to-Week Pacing Changes

The quarter picked up 0.2 points, but the month of September lost 0.1. That might sound strange to see quarterly growth against a monthly loss, but it means that September’s weighted less against July and August, and therefore the quarter moves up just barely.

 

Forecast Updates
  • September may not fall quite as much as we thought, though it will likely fall against continued political booking in last year’s number. Still, we’ll move the forecast up half a point to -4.5%, bringing the quarter up a tenth of a point to -2.7%.

Q3 National

Week-to-Week Pacing Changes

Q3 National pace fell a point thanks to September’s 3-point loss.
Forecast Updates
  • While Local looks stronger than we thought, things look a lot lower on the National end, and we need to move September down from +2.5 to -1.5%, taking the quarter to +2.5%.

Q3 Local + National

Our combined forecast drops two-tenths of a point to -1.0%.

 

Q4 Local

Week-to-Week Pacing Changes

Local Q4 pace fell seven-tenths of a point this week.

  • October and December saw the declines, while November actually saw some growth.
  • Categories seeing growth this week include the South and Northeast, smaller markets, and all formats save Female-oriented ones.

Forecast Updates

Q3 dollars came in similarly to other years at this stage 2 weeks before the start of the quarter. At this point we have to assume Q4 will break similarly, which means that our current forecasts still feel on track, with possible upside for December:

  • October: -11%
  • November: -8%
  • December: -10%
  • Quarter: -9.8

Q4 National

Week-to-Week Pacing Changes

National pace dropped by a point, though October saw the biggest losses, likely against missing political in last year’s number.

  • November saw nice growth, with most categories seeing improvement; meanwhile, just about every category was down in October.
Forecast Updates
  • National Q3 came in slightly on the early side. If Q4 breaks similarly, we’re on track to the numbers below, and we’re possibly conservative:
    • October: -33%
    • November: -25%
    • December: 7.5%

Q4 Local + National

We’re boring, with no change to our combined quarterly forecast of -13.1%. If anything, we’re possibly low, but we need a lot more money to come in over the next couple of weeks before we can say that for sure. We’ll keep you posted.

ShareBuilder Spotlight: Program History Report

 

Working with ShareBuilders has many benefits beyond our forecasting tools and rate cards.   Because we have access to so much historical data, we can easily share it with you in easy to read formats.  Our Program History report is one way we can help you see a history of Revenue, AUR, and Sellout for individual programs or dayparts.    We can modify which rows and columns you want to see and then download into a spreadsheet.  Good rule of thumb: if you’re trying to compile multiple years or quarters of data, ask your ShareBuilders consultant first.  More than likely, we can pull the information you need quickly.

 

Radio Pacing Charts Q3

    Jul Aug Sep Q3
    All SB Radio Stations Radio Executive Summary Pace 0.6% -4.2% -2.9% -2.2%
     
    Midwest Radio Stations Radio Executive Summary Pace -5.5% -10.5% -7.3% -7.9%
    Northeast Radio Stations Radio Executive Summary Pace 2.4% -4.7% -3.4% -2.0%
    South Radio Stations Radio Executive Summary Pace 7.0% -0.8% -4.0% 0.8%
    West Radio Stations Radio Executive Summary Pace -3.6% -4.2% -0.2% -2.7%
     
    Radio Market Rank 1→20 Stations Radio Executive Summary Pace 1.4% -4.9% -2.5% -2.1%
    Radio Market Rank 21+ Stations Radio Executive Summary Pace -1.1% -2.6% -4.0% -2.5%
     
    Radio News/Talk/Sports Stations Radio Executive Summary Pace -0.6% -2.2% 2.5% -0.1%
    Radio Rock – Adult/Male Oriented Stations Radio Executive Summary Pace 7.4% 6.0% 2.0% 5.2%
    Radio Rock – Female Oriented Stations Radio Executive Summary Pace -12.1% -14.8% -21.0% -16.0%
    Radio Urban Stations Radio Executive Summary Pace 2.3% -4.3% -3.1% -1.7%
     
    All SB TV Stations Radio Executive Summary Pace 1.6% -4.9% 0.7% -1.0%
      Jul Aug Sep Q3
    All SB Radio Stations Radio Executive Summary Pace 6.0% 2.7% 3.9% 4.1%
     
    Midwest Radio Stations Radio Executive Summary Pace -15.7% -18.6% 8.0% -11.1%
    Northeast Radio Stations Radio Executive Summary Pace 9.3% 0.4% 15.7% 7.6%
    South Radio Stations Radio Executive Summary Pace 19.0% 13.9% 10.3% 14.5%
    West Radio Stations Radio Executive Summary Pace -6.5% -0.1% -19.4% -8.3%
     
    Radio Market Rank 1→20 Stations Radio Executive Summary Pace 7.6% 6.2% 2.1% 5.4%
    Radio Market Rank 21+ Stations Radio Executive Summary Pace 2.6% -5.1% 8.0% 1.1%
     
    Radio News/Talk/Sports Stations Radio Executive Summary Pace 1.6% 3.0% -14.9% -3.5%
    Radio Rock – Adult/Male Oriented Stations Radio Executive Summary Pace 34.7% 25.8% 28.2% 29.2%
    Radio Rock – Female Oriented Stations Radio Executive Summary Pace -13.6% -19.3% -21.6% -18.2%
    Radio Urban Stations Radio Executive Summary Pace 4.9% 2.4% 8.6% 5.0%
     
    All SB TV Stations Radio Executive Summary Pace -2.1% -6.0% -0.9% -3.0%

     

      Jul Aug Sep Q3
    All SB Radio Stations Radio Executive Summary Pace 2.3% -1.9% -0.8% -0.2%
             
    Midwest Radio Stations Radio Executive Summary Pace -9.0% -13.5% -2.7% -9.0%
    Northeast Radio Stations Radio Executive Summary Pace 4.5% -3.0% 2.2% 1.0%
    South Radio Stations Radio Executive Summary Pace 11.7% 5.1% 1.5% 6.2%
    West Radio Stations Radio Executive Summary Pace -4.3% -3.2% -4.8% -4.0%
             
    Radio Market Rank 1→20 Stations Radio Executive Summary Pace 3.3% -1.2% -1.1% 0.3%
    Radio Market Rank 21+ Stations Radio Executive Summary Pace 0.0% -3.5% -0.2% -1.3%
             
    Radio News/Talk/Sports Stations Radio Executive Summary Pace -0.3% -1.4% 0.0% -0.6%
    Radio Rock – Adult/Male Oriented Stations Radio Executive Summary Pace 15.0% 12.6% 9.5% 12.4%
    Radio Rock – Female Oriented Stations Radio Executive Summary Pace -12.6% -16.7% -21.2% -16.8%
    Radio Urban Stations Radio Executive Summary Pace 3.3% -1.6% 1.4% 0.9%
             
    All SB TV Stations Radio Executive Summary Pace 0.5% -5.2% 0.2% -1.6%

    Radio Pacing Charts Q4

       

        Oct Nov Dec Q4
      All SB Radio Stations Radio Executive Summary Pace -7.2% -5.8% -1.2% -5.3%
               
      Midwest Radio Stations Radio Executive Summary Pace -17.7% -21.5% -16.6% -18.7%
      Northeast Radio Stations Radio Executive Summary Pace -13.0% -9.2% 10.7% -8.1%
      South Radio Stations Radio Executive Summary Pace -3.4% -2.9% -2.3% -3.0%
      West Radio Stations Radio Executive Summary Pace -5.3% -3.3% 0.7% -3.1%
               
      Radio Market Rank 1→20 Stations Radio Executive Summary Pace -5.8% -4.3% -1.7% -4.3%
      Radio Market Rank 21+ Stations Radio Executive Summary Pace -11.1% -10.2% 0.2% -8.1%
               
      Radio News/Talk/Sports Stations Radio Executive Summary Pace -2.0% -5.1% 0.7% -2.4%
      Radio Rock – Adult/Male Oriented Stations Radio Executive Summary Pace -5.1% -14.4% -9.4% -9.4%
      Radio Rock – Female Oriented Stations Radio Executive Summary Pace -15.7% -8.4% 0.7% -9.6%
      Radio Urban Stations Radio Executive Summary Pace -9.6% -4.6% -2.6% -6.2%
               
      All SB TV Stations Radio Executive Summary Pace -7.8% -6.6% -5.5% -6.8%
        Oct Nov Dec Q4
      All SB Radio Stations Radio Executive Summary Pace 1.4% 3.2% 10.5% 4.0%
               
      Midwest Radio Stations Radio Executive Summary Pace 8.0% 25.9% 52.7% 22.8%
      Northeast Radio Stations Radio Executive Summary Pace 37.6% 27.1% 31.0% 32.6%
      South Radio Stations Radio Executive Summary Pace 7.0% 6.4% 13.1% 8.3%
      West Radio Stations Radio Executive Summary Pace -15.1% -12.5% -7.6% -12.6%
               
      Radio Market Rank 1→20 Stations Radio Executive Summary Pace 2.5% 2.6% 6.8% 3.5%
      Radio Market Rank 21+ Stations Radio Executive Summary Pace -2.6% 5.0% 23.9% 5.7%
               
      Radio News/Talk/Sports Stations Radio Executive Summary Pace 1.9% 15.8% 18.4% 9.5%
      Radio Rock – Adult/Male Oriented Stations Radio Executive Summary Pace 40.1% 58.0% 98.1% 57.1%
      Radio Rock – Female Oriented Stations Radio Executive Summary Pace -16.0% -12.1% -6.6% -12.7%
      Radio Urban Stations Radio Executive Summary Pace 18.1% 18.8% 28.4% 20.7%
               
      All SB TV Stations Radio Executive Summary Pace -17.8% -18.7% -19.0% -18.4%

       

        Oct Nov Dec Q4
      All SB Radio Stations Radio Executive Summary Pace -4.5% -3.1% 2.2% -2.4%
       
      Midwest Radio Stations Radio Executive Summary Pace -9.5% -7.6% 2.3% -6.3%
      Northeast Radio Stations Radio Executive Summary Pace 2.7% 3.1% 19.5% 5.8%
      South Radio Stations Radio Executive Summary Pace 0.6% 0.6% 3.2% 1.3%
      West Radio Stations Radio Executive Summary Pace -8.0% -5.7% -1.2% -5.6%
       
      Radio Market Rank 1→20 Stations Radio Executive Summary Pace -3.1% -2.1% 0.9% -1.8%
      Radio Market Rank 21+ Stations Radio Executive Summary Pace -8.6% -5.9% 6.1% -4.3%
       
      Radio News/Talk/Sports Stations Radio Executive Summary Pace -1.7% -3.4% 1.7% -1.4%
      Radio Rock – Adult/Male Oriented Stations Radio Executive Summary Pace 6.6% 1.8% 13.4% 6.3%
      Radio Rock – Female Oriented Stations Radio Executive Summary Pace -15.8% -9.6% -1.8% -10.7%
      Radio Urban Stations Radio Executive Summary Pace 1.2% 4.8% 9.2% 4.3%
       
      All SB TV Stations Radio Executive Summary Pace -10.8% -10.3% -9.7% -10.3%