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Precision Pending, ShareBuilder AI

by | Sep 28, 2023

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

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The Problem We Are Solving

In the ever-changing world of media sales, forecasting accuracy is crucial. However, we’ve observed a persistent gap between pending dollars and related booked revenue. Our data analysis has revealed that pending dollars can be consistently off by as much as 160% compared to what sales teams actually close at the end of each month.

This discrepancy is a consequence of various factors. Sales reps have different ways of approaching their pending dollars: some are constantly overconfident, or projecting higher closing rates; others may procrastinate in entering their pending deals into the system; and still, others might have an inflated expectation from certain accounts.

These factors and others culminate in an inflated pending amount, leading to a substantial divergence between the forecasted and actual revenue. Such inaccuracies can affect the strategic planning and decision-making process at various levels, ultimately impacting our customer ‘s bottom line. It is this very problem that we aim to help solve.

Our Understanding

With over 20 years of experience in creating CRM solutions specifically for the media sales industry, our expertise at ShareBuilders is informed by an extensive understanding of the unique challenges and needs of this sector. Throughout these years, we’ve engaged in comprehensive competitor analysis, direct interaction with our customers, and meticulous study of sales rep behaviors.

We’ve observed that the human element can add unpredictability to forecasting. After trawling through vast datasets of pending deals and sales team performances, we’ve gained a profound understanding of how pending dollars are managed, and more importantly, how they could be estimated better. This insight into the intricacies of the sales process and the industry’s unique needs has become the springboard for the development of our groundbreaking feature, Precision Pending.

Precision Pending

This is just a preview of the decisions and understanding that led us to develop Precision Pending, a revolutionary feature of ShareBuilder AI. This tool is powered by machine learning, custom data modeling, and our proprietary algorithms. Unlike traditional methods, Precision Pending takes into account diverse factors, such as the sales rep’s pending precision, pending trends, and the account’s history, among others. By integrating these factors into the pending process, Precision Pending offers a more reliable and accurate view of pending dollars. This AI-driven solution brings more predictability to the process, mitigating the uncertainties associated with human predictions. With Precision Pending, we’re taking a significant stride toward empowering our customers with the ability to predict revenue more accurately and consistently.

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A Commitment to Continual Improvement

At ShareBuilders, we believe in constantly pushing the boundaries to empower our customers. That’s why we’re proud to announce that we’re releasing Precision Pending to all of our customers at no additional cost. We see this as a collaborative journey where we learn, grow, and innovate together.

Our initial models project that Precision Pending can help reduce uncertainty between 30-50% from raw pending dollars. This is a significant stride towards helping sales teams to more reliably forecast revenue, but we do not intend to stop there.

As we continue to roll out this feature, we’ll carefully monitor its performance and listen to our customers’ feedback. Our aim is not only to improve Precision Pending but also to ensure that it continually adapts to the changing realities of media sales.

This is a significant milestone in our journey toward helping companies with confident revenue predictions. We believe that through persistent efforts and close collaboration with our customers, we can continually narrow the gap of uncertainty and revolutionize the media sales landscape. We are excited about the road ahead and hope you are too.

Welcome to the future of forecasting with Precision Pending.

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