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One Step Closer to Having All Your Sales Data in One Place

by | Feb 6, 2023

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

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We know that it can be frustrating to keep track of data from multiple third-party vendors that you use to facilitate the business of selling. The constant switching between platforms to track activity, send proposals, and monitor inventory changes can create a disjointed experience that detracts from the bottom line.

This is a pain point for our clients that we want to tackle and a big first step towards that is our integration with Zapier for ShareBuilder CRM.

If you’re not familiar with Zapier, it is a tool that allows for thousands of applications to be connected. ShareBuilder integration with Zapier allows our clients to take advantage of those connections and see all of their data in one place: ShareBuilder CRM. The possibilities are endless, but some of the first integrations we ‘ve tested will help your team get a complete picture of their day-to-day business. Here are some examples:

Email: Do you use a third-party email service like Mail Chimp or Constant Contact to send marketing emails to your clients? We can connect to that service through Zapier to instantly create an Activity record when those emails are sent. This will give you a more complete picture of your client interactions when viewing Activity in ShareBuilder CRM.

Lead Management: Streamline lead management with ease. With Zapier, you can import leads generated in HubSpot or another system directly into ShareBuilder CRM, giving your team a comprehensive picture of their entire business portfolio.

Appointment Setting: Automate your appointment setting process. Connect your appointment setting app, such as Calendly, to ShareBuilder CRM with a Zap, and never miss a beat when a new appointment is booked.

As mentioned, the possibilities are truly endless, and if you have data stored in another system that you would like to see reflected in ShareBuilder CRM, we ‘re here to help. Contact us today to learn more about how we can use Zapier to get the job done.

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