Login

Announcing Connected Mailbox: A Game-Changer in CRM Activity Syncing

by | Dec 14, 2023

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

Dec Blog- Bob (2)

At ShareBuilders, our commitment to innovation is driven by the needs of our customers. In the realm of CRM functionalities, one topic has consistently emerged at the forefront of our discussions with you – the need for a more efficient, intuitive activity syncing process. After extensive research, planning, and development, we’re thrilled to unveil a breakthrough in our CRM product’s capabilities. Today marks the end of whispers and the start of a new chapter as we announce a game-changing solution. Moving beyond the constraints of Activity Sync, we’re excited to present a new era of streamlined CRM integration with our latest innovation. Join us as we embark on this transformative journey, reshaping how activities are synchronized and managed.

Why We’re Moving Beyond Activity Sync

Activity Sync was our initial step towards making syncing accessible for all users, regardless of their mailbox solutions. However, we’ve learned through your valuable feedback that Activity Sync, despite its best intentions, fell short in some key areas. Manual syncing processes, difficulties in importing past activities, and extensive manual input required from users were some of the challenges you faced.

We heard you loud and clear.

Introducing Connected Mailbox

Expected to be released early 2024, Connected Mailbox is not just an upgrade; it’s a complete overhaul designed to provide the most hands-free, automated activity syncing CRM solution in the industry. Our goal was clear: to eliminate the manual labor involved in keeping your CRM updated.

The development of Connected Mailbox has been a long and thoughtful journey. It involved tackling complex challenges, extensive research, and multiple projects that each contribute to the final solution. Our dedicated team works tirelessly to ensure that Connected Mailbox will not just meet but exceed your expectations.

Just a few features of Connected Mailbox:

Security & Privacy
Security and privacy of our customers data are not just features they are imperatives. At ShareBuilders, we understand that the trust our customers place in us is paramount. This understanding is at the core of our latest innovation, Connected Mailbox. As we revolutionize CRM activity syncing, we are equally committed to upholding the highest standards of data security and privacy.

Broad Integration
Whether your team is using MS Exchange, Office 365, or Gmail, Connected Mailbox integrates effortlessly, ensuring no email or calendar event is left behind. No technical setup is needed, users will simply sign into their mailbox and grant ShareBuilder CRM access to read their information.

Seamless Automation
Say goodbye to manually CC’ing/BCC’ing emails for syncing. Connected Mailbox automates this process, making every interaction count without extra steps. This new solution will allow our customers team members to directly connect their mailbox for seamless access to their Email, Calendar and more in the future.

Intelligent Activity Creation
Connect Mailbox Automatically converts emails and calendar events into CRM activities, linking them to the right contacts and companies automatically. New features like data enrichment and more allow us to automatically identify real world connections between people and activity.

Advanced Logic
All new sophisticated algorithms link contacts and companies intelligently, reducing manual efforts, errors and increasing data reliability. A single email has the potential to create a new Lead, Contact, and Activity without our customers having to import, sync, or link anything in CRM.

A foundation for further efficiencies.

We are confident that Connected Mailbox will solve many of our customers activity problems and create all new efficiencies. Throughout the many discussions we have had with our customers, research, planning and discovery into this project, it’s become clear that this is where we start.

From here, we continue to listen to our customers and invite new technologies like Machine Learning & Natural Language processing into the activity workflow to help solve even more problems and continue to empower the sales person.

Join us on the journey.

With Connected Mailbox, we ‘re excited to help companies and teams work together more efficiently. This is not just a new product launch; it’s a promise of continual improvement and innovation, keeping your needs at the forefront. We are thrilled about the possibilities it opens up for efficient media sales and are eager to embark on this exciting journey with you

Connected Mailbox will be available in early 2024. Join the waitlist by submitting the form below, and keep informed today!

Recent Posts