See The Future: Use Technology for Better Forecasting
by ShareBuilders Team | Jan 22, 2021
Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?
Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.
That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.
The Hidden Cost of Cold Calls
Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.
It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.
Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.
Smarter Outreach Starts with Enriched Data
Imagine opening your CRM and instantly seeing:
-
The correct contact with title, email, and phone number
-
A full DISC assessment of the contact you are reaching out to
-
Pain points and insights for every account
-
Brand logos, colors, and taglines
-
Past activity and pending revenue, all in one view
That’s not a dream — it’s data enrichment done right.
Powering Personalization with Purpose
Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.
Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.
With the Data Enrichment Assistant, your team can:
-
Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.
-
Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.
-
Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.
-
Accelerate Sales Cycles: Spend less time researching and more time selling.
-
Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.
More Than a Tool — It’s a Revenue Strategy
Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.
For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.
Built for Media Sales. Backed by ShareBuilders.
At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.
So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.
Ready to Activate Warm Leads at Scale?
Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!
As an already fast-paced world speeds up, technology gives your team the edge it needs to succeed.
There is more data available than ever before, and with it comes more opportunity to successfully forecast and set prices.
But who will crunch those numbers? If your data is limited to DIY spreadsheets and dated reports, then a software solution could be a true game-changer for your sales.
Understand the past
Forecasting takes all of the information available and estimates what will happen next: what will be in-demand and when. It can show the peaks and valleys in a volatile market and ultimately, opportunities for growth.
Technology can certainly help you forecast effectively, but understanding your history is important for your analysis.
Raw data can tell you specifics, like what you sold last year, recurring income, and how much you need to sell this year to hit your goals. But it ‘s when those numbers start to interact that things really come into view.
What happened during previous election years? Or during the holidays? Or major sporting events? At what level did your clients buy, and when did they dial back? What pricing trends have you seen over the past five years?
To answer these questions, your team might have to sort through years of data to organize it. But technology can do the same thing quicker, and with more precision.
Predict the future
Future ad pricing and demand is a moving target. A combination of historical data and current buying trends is the best way to estimate it.
But it ‘s more than just collecting the data. There ‘s a difference between knowing the numbers, and understanding what they mean. A software solution can crunch the numbers and predict optimal future pricing in seconds.
Maximize your team ‘s skills
Make no mistake: technology can ‘t replace the value of human interaction. Your sales team is there to build trust and foster relationships with your customers. They ‘re there to answer questions and make potential clients feel comfortable and excited about placing an ad with your company.
Using technology to deliver accurate forecasts and pricing to your team will allow them to spend more time out the door selling.. With data on their side, they can feel much more comfortable negotiating with customers or planning for next quarter.
Back up your decisions
Let ‘s say you have a fantastic salesperson on your team who ‘s been in the business for decades. She bases her pricing decisions on the rate card and her expertise. If she makes a seemingly risky call that lines up with the rate card ‘s suggestions, the sales team might understand why she made that choice – but corporate might not.
Even if your sales team ‘s instincts are right, it ‘s helpful to have the numbers to back them up. A software solution that delivers clear, concise data that aligns with your forecast provides the logic you need to explain your team ‘s decision making.
{{cta(‘56314556-ab04-4975-b154-bff04af96c2c’)}}
