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Efficio supports you, wherever you need to work

by | Mar 12, 2020

Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?

Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.

That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.

The Hidden Cost of Cold Calls

Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.

It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.

Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.

Smarter Outreach Starts with Enriched Data

Imagine opening your CRM and instantly seeing:

  • The correct contact with title, email, and phone number

  • A full DISC assessment of the contact you are reaching out to

  • Pain points and insights for every account

  • Brand logos, colors, and taglines

  • Past activity and pending revenue, all in one view

That’s not a dream — it’s data enrichment done right.

Powering Personalization with Purpose

Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.

Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.

With the Data Enrichment Assistant, your team can:

  • Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.

  • Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.

  • Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.

  • Accelerate Sales Cycles: Spend less time researching and more time selling.

  • Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.

More Than a Tool — It’s a Revenue Strategy

Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.

For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.

Built for Media Sales. Backed by ShareBuilders.

At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.

So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.

Ready to Activate Warm Leads at Scale?

Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!

Let's Talk Data Enrichment!

Empty shelves at store

The jokes about hoarding toilet paper and hand washing are flying, and the news gets more alarming daily. Some people are cancelling their spring break cruises and trips to Disney, and others are relishing the thought of stateroom upgrades, empty middle seats on airplanes and shorter waits in lines at theme parks. Whatever your thoughts, the coronavirus outbreak is causing cancellations and postponements of big events in which people congregate. It is also causing some companies to encourage their employees to work from home.

The bad news: My daughter lives and works in Seattle. Her company, F5, was one of the first to tell their workforce to stay home. The latest from the company is that employees will work from home for at least three weeks.

The good news: Home is anywhere. She will be coming to her family ‘s home to work for a week because it doesn ‘t really matter where she is, as long as she can get her work done. And she can using her computer, the web, her phone, and all of the tools we all have.

The bad news: This situation may mean it is best for your company, at some point, to encourage people to work from home.

The good news: Your sales team can still do their jobs. Using Efficio as their CRM, they can use their computer, the web, and their phones to keep moving sales forward. Managers can help guide AEs, as they can see what is in the pipeline and offer assistance. While there may be less face-to-face interactions, business can still progress. And that is important!

While we have to be diligent in the prevention and spread of coronavirus, we also have to maintain some normalcy of life whatever it is at the moment. This may mean business as usual and it may be business as adapted to circumstance. Know that we are willing and able to help with your virtual workplace through our online tools that will get you the information you need about your business. We can also help your team brainstorm ways to keep up sales during this difficult time.

Take the necessary precautions, and we hope the impact to you, to your family, to your friends and coworkers – is minimal. Please know that we can help reduce the effects of coronavirus to your day-to-day business.

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