Why waste time on cold calls when you can make 25 warm, value-driven touches in the time it used to take to make five cold calls?
Let’s face it — the world of broadcast is changing, and your team doesn’t have time to waste chasing outdated leads or second-guessing who the right contact is. Every call, every email, every outreach should be strategic, and that starts with having the right data.
That’s where Data Enrichment, powered by the ShareBuilders Assistant, comes in.
The Hidden Cost of Cold Calls
Cold outreach is the least efficient part of the sales process. Reps spend valuable time hunting down contact names, verifying titles, guessing email formats, and navigating outdated org charts — often just to be met with radio silence.
It may not be that your pitch is wrong. It’s that your data isn’t working hard enough for you.
Data Enrichment solves this by doing what no spreadsheet ever could: it intelligently fills in the blanks, updates stale records, and gives you the confidence that your message is reaching the right person at the right time — with the right message.
Smarter Outreach Starts with Enriched Data
Imagine opening your CRM and instantly seeing:
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The correct contact with title, email, and phone number
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A full DISC assessment of the contact you are reaching out to
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Pain points and insights for every account
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Brand logos, colors, and taglines
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Past activity and pending revenue, all in one view
That’s not a dream — it’s data enrichment done right.
Powering Personalization with Purpose
Today’s buyers don’t respond to generic outreach. They respond to personalized, value-driven conversations that prove you’ve done your homework. That’s why Data Enrichment doesn’t just clean up your CRM — it powers strategic VBRs (Value-Based Reasons) that connect to real challenges and opportunities.
Whether you’re prospecting new business, upselling, or renewing, your team can confidently engage with messaging that resonates.
With the Data Enrichment Assistant, your team can:
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Identify Relevant Contacts: Stop guessing and start connecting with decision-makers and influencers.
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Keep CRM Records Up to Date: Automatically capture changes in leadership, ownership, or structure across brands and stations.
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Craft Stronger VBRs: Leverage insights to tailor outreach based on real business context and market dynamics.
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Accelerate Sales Cycles: Spend less time researching and more time selling.
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Drive Higher Response Rates: Personalized, relevant outreach cuts through the noise and earns replies.
More Than a Tool — It’s a Revenue Strategy
Data Enrichment, powered by the ShareBuilders Assistant, is more than just a feature. It’s a sales enabler designed specifically for media sales teams who want to get serious about performance.
For national reps juggling dozens of accounts or local sellers trying to stand out in a competitive market, data enrichment means every touch is smarter, faster, and more likely to convert.
Built for Media Sales. Backed by ShareBuilders.
At ShareBuilders, we’ve spent decades helping media companies grow smarter and sell better. We know how fragmented ownership groups can be. We know the importance of timing, trust, and targeting. That’s why our Data Enrichment is purpose-built for the unique needs of your industry.
So whether you’re working in television, radio, out-of-home, or digital, we’ve got your back.
Ready to Activate Warm Leads at Scale?
Reps shouldn’t have to choose between volume and value. With ShareBuilders, they don’t have to. The Data Enrichment Assistant transforms your sales outreach by turning disconnected data into connected opportunities. Click the button below to learn more or book a demo!
You know that your rate card is an essential tool for your team sales goals. It ‘s a key component of the sales toolkit, but if it ‘s not up to date, it can leave a significant amount of money on the table.
Here are five signs that it ‘s time to take another look at your rate card:
1.Your rate card hasn ‘t changed in several weeks
If you update your rates on a quarterly or monthly basis, you ‘re not alone. It can take hours to manually update a rate card, allowing it to get pushed aside for another day.
However, you know that the demand for advertising ebbs and flows on a weekly – even daily – basis. Holidays, seasons, elections and current events are just a few of many things that all have an impact on demand.
Updating quarterly is not going to reflect the many factors that affect advertising during that time. If the idea of having to tackle even more rate card updates is stressful, don ‘t panic. There are software solutions that do that for you, and do in seconds what your team would usually spend hours doing.
2.Viewership and listeners have increased, but rates haven ‘t
When more people are paying attention to your programming, your spots become more valuable. Your rate card should reflect that.
If it ‘s been a while since rates have changed but your audience size has steadily increased, it might be time to revisit the rate card.
3.Decrease in spot sales
There are several reasons for potential customers to decide against buying, and many of those will be out of your sales team ‘s hands. That being said, any trend in low demand is worth investigating.
The rate card could certainly be a culprit. The rates need to be attractive enough for customers to buy,but they also need to make sense. If the pricing is off or doesn ‘t make sense for the demand, potential customers could decide against buying.
4. High demand for spots
But what if your ad spots are selling out quickly? That ‘s a good thing, right?
The goal is always to reach ideal inventory sellouts. However, if you ‘re filling spots much quicker than usual and overselling, look a little deeper – you could be leaving money on the table. If there isn ‘t a major event increasing demand, then it ‘s possible you ‘re pricing your options a bit too low.
5. A special occasion is coming up
It could be a sporting event, an election season, or a big local event. If something is coming up that more people will want to place ads for, your rate card should reflect the demand for that specific programming or time frame.
This is where it helps to have historical information, because as you change rates, buyers will want to know why. If you have access to forecasting tools and historical data, you can explain exactly why you ‘re charging a certain rate for that time.
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