ShareBuilders is an invaluable tool that makes us money, saves us time and gives us a big picture perspective into industry trends. Inventory and pricing management is a difficult process made easier with ShareBuilders.


Ray Mirabella

GSM - WXIX - Cincinnati

Read what people are saying about ShareBuilders:

  • I would recommend Sharebuilder to any station. It′s not only an excellent system to forecast, price, and manage inventory, but it′s the best tool I′ve seen for historical data. Our weekly calls with Sharebuilders not only save us time producing rate cards, but give us a very clear picture of how we′re utilitizing our inventory and allow us to stay on track with pricing and sellouts. It′s a great partnership and one of our most valuable tools.
    - Marilyn Hammond GSM - WSPA- Spartanburg
  • ShareBuilder has assisted KASW in increasing our revenue share by 70% in four years, partially due to improved programming, but more importantly by giving us the information required to price the station properly to deliver this revenue. ShareBuilder takes all the guesswork out of pricing your inventory...
    By understanding supply & demand better than any system I have seen, it forces you to raise your rates in a high demand market & lower them in a soft market, while increasing your share in either case. Although there will never be a replacement for strong ratings to deliver top revenue, ShareBuilder allows you to maximize your revenue based on the ratings your programs deliver. Trust this system and you too will deliver. Aside from the program itself, I can′t say enough about the ShareBuilders staff. They are knowledgeable, responsive & helpful every step of the way.
    - Dean Apostalides GSM - KASW - Phoenix
  • If I had to choose one outside vendor only, I would choose ShareBuilder. It not only saves hours of time for my sales management team in pricing for rate cards but additional time in the negotiation process.
    - Sarah Smith GM - KETV - Omaha
  • ShareBuilder allows us to raise and lower rates with conviction, and we are able to react to changes in the market sooner than we ever would have been able to before. ShareBuilder is the closest thing we've found to a crystal ball.
    - Marti Hazel GSM - WDRB/WMYO - Louisville
  • ShareBuilders has been a tremendous tool for Media General. With budgets that continue to grow we need our sales managers working with our sales people to help them become the best they can be. ShareBuilders gives time back to our managers and helps us be proactive in the pricing process.
    - Tom Conway former VP Sales & Marketing - Media General Broadcast
  • Being a firm believer that a person can only be truly good at 2 or 3 things and acknowledging that algorithms don't make my expertise list, I won't attempt to explain how ShareBuilder works. What I do know is that it applies a weekly analytical discipline to inventory management and forces our stations to price more effectively. ShareBuilder can initially be counterintuitive as it shatters old theories of when to raise and lower rates. But it allows us to better respond to a changing pricing dynamic based on real inventory data. The ShareBuilder staff has made the process easy to understand and partners with our stations in the truest sense of the word. Don guaranteed us a greater share of the business in our audited markets. In two years, we've yet to ask for a rebate.
    - John Deushane Chief Operating Officer - Granite Broadcasting Corporation
  • I would advise any GSM to minimally hear the ShareBuilder presentation. We have used ShareBuilder for over two years and have experienced outstanding success to the point that I recommended ShareBuilder to the other stations in our group. We all now use ShareBuilder on a weekly basis and it continues to help us both in monitoring our business and setting price points. The weekly pricing sessions also allow us to get feedback on other market conditions from around the country. As the old ad says, "try it, you′ll like it."
    - Quinn Koontz GSM - WRAL - Raleigh
  • ShareBuilders is an invaluable tool that makes us money, saves us time and gives us a big picture perspective into industry trends. Inventory and pricing management is a difficult process made easier with ShareBuilders."
    - Ray Mirabella GSM - WXIX - Cincinnati
  • I'd be a rich man if I had a dime for every Sales Manager (including myself) who wanted to maximize inventory, but had no empirical way to achieve it. There have been many attempts, and a lot of gut feel that has failed in the past. I sincerely give ShareBuilders major credit for buttoning up our rate analysis, and giving us the confidence we needed to get out of the pre-emption business, and actually start blowing away budgets, stealing market share, and freeing our local people up to hound new business at rates we could actually run. You still have to utilize your own market knowledge and experience, but ShareBuilder has definitely transformed what used to be called "K-MOVE" into a station that runs schedules as ordered.
    - Dave Slazinik LSM - KMOV - St. Louis
  • ShareBuilders has produced an incredible return on investment by allowing us to price much higher than we normally would in high demand times, and get more share by pricing lower in slower demand times. This pricing technique has gained us a MINIMUM of 1-3 share points more than we deserve each year. Our weekly meetings with our consultant allow us to more effectively forecast the market. And the bottom line pricing saves us time by letting our AE′s do the negotiation with the client, instead of us negotiating with our AE′s. The ShareBuilders name rings true--they really do build share!
    - Warren Fiihr GM - WSLS - Roanoke