Being a firm believer that a person can only be truly good at 2 or 3 things and acknowledging that algorithms don′t make my expertise list, I won′t attempt to explain how ShareBuilder works. What I do know is that it applies a weekly analytical discipline to inventory management and forces our stations to price more effectively. ShareBuilder can initially be counterintuitive as it shatters old theories of when to raise and lower rates. But it allows us to better respond to a changing pricing dynamic based on real inventory data. The ShareBuilder staff has made the process easy to understand and partners with our stations in the truest sense of the word. Don guaranteed us a greater share of the business in our audited markets. In two years, we′ve yet to ask for a rebate.

John Deushane

Chief Operating Officer - Granite Broadcasting Corporation